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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Social provides a view of culture at large.

Campaign 139
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Instagram Gets Reel(s) About Going After TikTok

agora pulse

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. Let’s dive right in! .

Instagram 146
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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. TikTok is for sharing fun, meme-related videos. How Can Brands Use TikTok? No, TikTok isn’t just for teens anymore.

UGC 139
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Trendjacking: Jumping In on Internet Culture & 3 Brands Doing it Right

Pixlee

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends that may not be completely relevant to their organization’s offering. Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Jumping in on the Trendjacking Train.

Brands 55
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10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

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How to boost your TikTok engagement rate and calculate it

Sprout Social

Moreover, your engagement rate metric for your own brand will likely be a big part of your social media reporting to illustrate that your social media team is producing quality content that resonates with your brand’s audience. Take sustainable candle shop, Mala the Brand , as an example.

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Social Media for Banks and Credit Unions: 7 Tips

Hootsuite

It gets even trickier if you’re managing multiple channels. Whether you’re looking for new ways to engage customers on Instagram, build brand awareness on TikTok, or just trying to figure out what tactic will work best on Twitter, these seven tips will help you get started. And create content that resonates.

Banking 105