Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Social provides a view of culture at large.
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