10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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Product ratings and UGC both work, but can they work together?

Pixlee

As a digitally native Ecommerce brand, HYLETE has built an intensely loyal customer base – return customers are placing orders up to eight times a year with high upsell and cross-selling opportunities. You’re not going to get someone to buy that many times unless they feel connected to a brand ”. HYLETE chose to use Pixlee’s Text Ratings and Reviews feature to create a streamlined experience for their customers while meeting high growth goals.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements).

2019 Influencer Marketing Trends for Brands

Pixlee

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In 2019, more brands will be able to show returns from Instagram, if they’re making the best use of the platform. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 What does this mean for brands?

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers.

The Top 20 Brands to Watch at NRF 2019

Pixlee

Odds are you’ve heard of every company on the list, but take time out of the conference to meet with these amazing brands! Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out. After all, maintaining brand awareness, quality and style as the #1 blue jean retailer take a top-down effort from the whole company. Newell Brands. Tailored Brands. Brand Marketing

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Meeting your customers’ language expectations is the norm of modern Ecommerce. Whether you sell your own branded products or act as an online reseller, localization can transform the way you do business. Translation and localization are critical when building a global eCommerce brand.

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How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand. To create a catalog for your business, you’ll need to meet some fairly complex technical requirements. . This could be a handy infographic, styling tips, or even a branded quote. .

What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! On the seemingly opposite end of the spectrum, Imperfect Produce is a little more Grocery Outlet meets Instacart: cheap, blemished or misshapen produce delivered to your door. Brand Marketing

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3 Best Practices for Advertising Your Brand’s Weekly Circular on Social

Ignite Social Media

It’s no secret that most people follow brands on social media to get deals & discounts. Knowing this, it’s important to occasionally meet their expectations. However, posting the same ad creative you use for traditional marketing or circulars can hurt your brand more than helping it. Brands often make the mistake of trying to use creative from print ads, banner ads, or circulars to advertise on social.

How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn.

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How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. After selecting posts that meet their brand criteria, they’re able to feature a dynamic and engaging collection of inspiring images featuring real fans from that day. This live content display creates brand affinity for Big Sky and encourages their fans to share their stories, amplifying the word-of-mouth power of social sharing.

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Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? More importantly, a successful one for your brand or your clients? So how can you develop a winning campaign for your brand? Start with common campaign objectives like: Improving brand awareness.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully? 64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing.

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

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Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands

Pixlee

A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Meet Instagram’s technical standards. Scale video creation with UGC from your most passionate customers. With UGC, you can scale videos from your most valuable customers while maintaining quality engagements with your customers.

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How User-Generated Content can be Used with Chatbots to Convert More Site Visitors

Pixlee

For brands to create human connections that meet the customer service requirements of today’s consumers, brands should look at incorporating user-generated content with their chatbots. When it comes to incorporating some UGC marketing strategies within our chatbot functionality, this advanced AI coding will be needed to get to the goals that we want to reach. . Combining user-generated content with chatbots is a natural progression for community-driven brands.

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My Path to Pixlee Started with My Love for Skincare

Pixlee

That involved meeting with clients from all walks of life. I created an influencer business page where I built my personal brand. I realized I was helping my favorite brands grow by showcasing their products and having my community learn about them.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. No, TikTok isn’t just for teens anymore.

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11 Creative Ways to Use Instagram Carousel Posts for Your Business

Later

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! Meet the one-piece that does it all. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . For example, SPF skincare brand Supergoop! How to Use Instagram Carousel Posts #4: Share Brand Stories (Without Ruining Your Aesthetic).

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Buffer Social

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally.

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Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing

Pixlee

Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets. If you’ve never created UGC, you just need to pull together two things: creative from your community and their reviews! For example, have you looked at how your Instagram fans are even tagging your brand?

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15 Instagram Reels Ideas to Post Today

Later

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ?????

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. Steadily increasing your brand’s impressions each month or quarter can signal solid social media growth. Every brand is different.

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

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7 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to launching user-generated content (UGC) campaigns and identifying influencers. All Hashtag features a suite of tools designed to help you build your brand and generate more engagement for your content. Hashtracking is designed to help you grow your brand’s following, create successful social media marketing campaigns, and curate relevant content.

Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. Users who fear missing out on their favorite brands’ content want to keep up with Stories. Leveraging this feature will boost your brand visibility and keep your audience coming back for more. . User-generated content (UGC).

Social Spotlight: Adobe and How to Borrow from B2C

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. In the Insta-driven landscape of 2020, this is a piece of cake for many B2C brands. UGC can mean many things, especially in B2B.

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My Internship Experience: A Summer at Pixlee

Pixlee

For ten weeks, I was an intern at Pixlee – a San Francisco-based startup that helps brands build more authentic interactions with their customers using user-generated content (UGC). If you aren’t too familiar with UGC, don’t worry – before learning about Pixlee, I wasn’t either. UGC marketing deals with leveraging content put out by users – usually photos, videos, tweets, or reviews – to power a brand’s different marketing initiatives.

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3 Ways to Boost Email Relevancy with Personalized Imagery

Pixlee

Providing a personalized brand experience is no longer a nice-to-have for businesses. As a result, consumers are far less likely to remain loyal to a brand that maintains a generic or sub standard relationship. Brands who swap cut-price promotion for contextually relevant campaigns will increase sales and achieve long-term customer loyalty. That’s lost revenue crying out to be rescued by digitally competent brands. Targeted UGC campaigns.

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How to Make Your Ecommerce Site More ADA Compliant

Pixlee

But for brands, updating their websites to become accessible after this ruling and recent changes to the Americans with Disabilities Act (ADA) can be a challenge. . For brands, adding alt text for every product image, campaign hero and variant can be time-consuming and easy to overlook. Pixlee uses artificial intelligence to identify the content of permissioned images, and automatically applies that result to the alt text of the new UGC when it’s deployed on your website.

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

An increasing number of students are actually turning to social media platforms (particularly Facebook and Instagram) to look for key updates about brands, businesses, and organizations of all kinds. Here people can meet new friends ahead of time, ask questions, and share resources and excitement. Share UGC and tag the individuals who created it originally. Club meetings. College life may look a little different this summer and fall due to the pandemic.

10 Content Marketing Tips to help you create an effective strategy in 2020

OnlineRockersHub Marketing Blog

Do you want to improve brand awareness? You will start creating better content, become an expert in your niche, improve your online reputation with the content you create, and meet and connect with other influential figures in your industry.

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3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

For those brands who are getting ready to wrap up the fiscal year, it is time to take a final look at what we were able to accomplish. This content is shared with their audiences and can be shared on the brand’s channels as well. One way to drive advocacy actions is through a UGC promotion. A UGC promotion can be in the form of asking for reviews or asking fans to share images or videos.