Waxing UnLyrical
JULY 3, 2013
But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.
Waxing UnLyrical
MAY 14, 2013
Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. Here are five articles from around the web that offer something to dance and squawk about. The Chicken and the Egg Social Media Conundrum.
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Devumi
AUGUST 29, 2014
Pinterest message marketing takes the popular image sharing platform and gives it a new, more personal, text based twist. Choosing to use Pinterest message marketing with your business can help you open up new relationships, start collaborations, and begin writing exciting new chapters in your brand story.
Devumi
OCTOBER 24, 2014
Your business just opened a Pinterest business account and you’re wondering how to establish a Pinterest marketing strategy…that’s why you clicked on my very descriptive headline! This Pinterest marketing strategy guide will give you nine steps to follow to get your Pinterest interesting. Establish your brand and build awareness.
Talkwalker SM
MARCH 1, 2016
million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. Let’s take a look at how one brand, in particular, carried the online conversation that evening.
Convince & Convert
AUGUST 24, 2015
The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. The gap between highly positioned marketing messages and what employees really feel about the culture is evidenced by stories employees tell.
Navolutions
JANUARY 29, 2014
By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date.
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