Brands, Marketing and Vocus - Social Media Informer

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Ability to monitor media coverage and brand mentions across a very wide range of sources. Ability to monitor media coverage and brand mentions across a very wide range of sources. But overall, Vocus customer service was excellent.

Vocus

Vocus Radian6 Tools comScore

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. being made about your company, brand, product or service generally positive, negative or neutral? Influence: a.k.a.

SM2

SM2 Alterian Vocus Social Media

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Budget: We don’t need no stinkin’ budget. Nielsen BuzzMetrics.

SM2

SM2 Vocus Alterian Radian6

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR.

Vocus

Vocus Press Release Tips Blogger

The Brand View When Looking For a PR Pro

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. I had been given a test drive of Vocus which some of the applicants used.

Brands

Brands Vocus Blogosphere B2B

Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Image via BigStockPhoto.com. That, in turn, can help move your buyers down the path to purchase.

Influencer

Influencer Strategy Content Marketing

The Social Media ROI Debate

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI

ROI Social Media Vocus Metrics

What the Playground Can Teach you about Social Media

Convince & Convert

JUNE 1, 2011

Guest post by Stacey Acevero , social media community manager at Vocus and PRWeb. Integrating social media into your online marketing mix can be a lot like the first day of school. If others are saying things you don’t agree with OR things about your brand that aren’t true, you don’t have to stay quiet.

Social Media

Social Media Vocus Press Release Forums

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data

Data Vocus Radian6 B2B

CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data

Data Vocus Radian6 StumbleUpon

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. What words are used in association with our brand?

Crimson Hexagon

Crimson Hexagon Software Social Media Attensity

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter

Twitter Pharmaceuticals B2B Biotechnology

How to Best Work With a PR Pro

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To

How To Vocus Blogger Meeting

Get off your ass, forgetting Facebook, dark side of content

Jeff Esposito

NOVEMBER 16, 2012

It was a good time and I became friends with my co-finalists, Stacey from Vocus and Carly from the San Francisco Ballet. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks. The Dark Side of Content Marketing – Tom Webster is a smart dude.

Vocus

Vocus Content Facebook Conference

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

Questions

Questions Social Media Consultant Education

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter

Twitter Bazaarvoice B2B Microsoft

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media

Social Media Facebook Marketing Consultant

15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

FEBRUARY 28, 2014

Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Blogging is a highly effective medium for reaching a wide array of marketing goals. Writing highly-controversial blog posts isn’t without risks, but it can be a way for your brand to gain new customers.

Sample

Sample Samples eBook Vocus

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

JANUARY 6, 2015

Image credit: leaderswest Digital Marketing Journal. And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. of them visiting newsrooms daily.

Press Release

Press Release Tips SEO Influencer

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook

Facebook Consultant Social Media Sites

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release

Press Release Marketing Class List

Social Media Informer

PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Four Ways to Measure Social Media Marketing Results

Trending Sources

What’s the Best Social Media Monitoring Tool? It Depends

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

The Brand View When Looking For a PR Pro

Amplify Your Content Strategy with Influencer Marketing

The Social Media ROI Debate

What the Playground Can Teach you about Social Media

CMO Challenges in Driving Data into Insights

CMO Challenges in Driving Data into Insights

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

The Nifty 50 Top Women of Twitter for 2011

How to Best Work With a PR Pro

Get off your ass, forgetting Facebook, dark side of content

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

The Top #Nifty50 Women in Technology on Twitter for 2012

3 Ways Facebook is Killing Your Website | Social Media Marketing.

15 Call to Action Samples for Rocking Blog Posts that Convert

27 (of the) Best Social PR Guides and Tips of 2014

RIP 3 Ways Facebook is Killing Your Website

The Most Overused Buzzwords and Marketing Speak in Press Releases

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