Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way.

UGC 40

UGC Content Authentication Curation 40

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. 44% of B2C content marketers say the same. Build the WIIFM case.

Trends 60

Trends Content UGC Marketing 60

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing.

Tips 98

Tips Content HootSuite UGC 98