Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery
Social Media Today
AUGUST 24, 2020
Pinterest has shared a new set of tips for travel marketers looking for opportunities amid the COVID-19 pandemic.
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Buffer Social
JANUARY 10, 2024
I faced this problem when I became a travel blogger and content creator. I launched my travel blog in February 2020 with big plans, but we all know how that turned out. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.
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Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
Ignite Social Media
JULY 19, 2019
Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure.
Bill Hartzer
APRIL 17, 2024
In a dynamic overview of the social media landscape, Dash Hudson has just released its latest Cross-Channel Social Media Benchmark Report, revealing key opportunities for brands aiming to refine their digital strategies. This indicates a growing recognition of the platform’s potential for quick, engaging video content.
Sprout Social
MARCH 25, 2024
The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.
Sprout Social
MARCH 21, 2024
Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.
Social Media Strategies Summit
JUNE 8, 2023
Brands have many reasons to move away from the social media giant Facebook. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. So Facebook can’t be all bad.
Waxing UnLyrical
JUNE 4, 2019
The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. A2: Why people do and DO NOT travel/vacation is important to understand first, then we can talk to them intelligently #measurepr.
The Realtime Report
NOVEMBER 2, 2023
Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.
Social Media Strategies Summit
JUNE 24, 2022
So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. That means it offers massive potential as a brand awareness tool, allowing you to reach people who don’t follow — and may never even have heard of — your brand.
Sprout Social
FEBRUARY 12, 2024
When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.
Pixlee
MARCH 7, 2019
Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . There is a reason why the Fyre Festival relied primarily on influencer marketing: it works.
Ignite Social Media
AUGUST 28, 2023
Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. The judge threw the case out , citing the fact that she had created adverse publicity for the brand which was prohibited in her contract.
Pixlee
SEPTEMBER 23, 2017
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand?
Ignite Social Media
JULY 2, 2019
Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.
Ignite Social Media
APRIL 2, 2021
At Ignite Social Media , we do nothing but social media marketing. My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Establish Clear Escalation and Brand Guidelines.
Ignite Social Media
AUGUST 2, 2022
Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.
Hootsuite
MARCH 2, 2022
Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.
Pixlee
MAY 24, 2021
Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). trillion dollars in export revenue. Reestablishing Trust.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.
Ignite Social Media
FEBRUARY 16, 2022
Though those were the few that the company highlighted during the presentation, Pinterest has forecasted trends in all the following areas: Beauty, Celebrations, Fashion, Home, Pets, Wellbeing, Auto, Finance, Parenting, Hobbies and Interests, Food and Beverage, and Travel. Why You Should Incorporate These Trends in Your Strategy. Newsletter.
Sprout Social
NOVEMBER 17, 2022
With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.
Audiense
MARCH 9, 2023
But with the current global economic downturn, how much are consumers really willing to spend on luxury travel in 2023? We all enjoy the finer things in life.
Pixlee
JULY 30, 2019
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.
Ignite Social Media
JULY 13, 2021
A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?
Cortex
APRIL 24, 2020
From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences.
Waxing UnLyrical
AUGUST 2, 2018
You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Write like you talk.
Sprout Social
SEPTEMBER 12, 2022
And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.
Pixlee
DECEMBER 29, 2017
We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. HT-NEXT : San Diego, CA (March 12-14 2018).
The Realtime Report
FEBRUARY 6, 2020
3 Tips to Help You Optimize Your Digital Marketing Efforts in 2020. Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. If you’ve done any amount of research on modern marketing practices, you’ve probably read or heard the phrase: “content is king.”
Ignite Social Media
AUGUST 21, 2017
From pictures of national landmarks to exotic locations, I think we can all agree that with the age of social media that travel inspiration is all around us. There’s a plethora of travel influencers that offer a breathtaking perspective of places we may want to add to our bucket lists. Gone to the Snow Dogs. Kevin & Amanda.
Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?
Pixlee
DECEMBER 29, 2016
We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. HT-Next : Orlando, FL (April 10-13 2017).
Ignite Social Media
JUNE 10, 2022
Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. In fact, there are some things your brand should absolutely not celebrate on social. . When determining which holidays are right or wrong for your brand, consider how they relate and resonate with your brand. .
Hootsuite
JANUARY 16, 2023
Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.
Social Media Strategies Summit
JANUARY 3, 2019
In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.
Hootsuite
NOVEMBER 2, 2022
Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. The best things in life are not free. What is sponcon?
Convince & Convert
MAY 30, 2012
As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone). Let the games begin. Happiness Factor.
Pixlee
AUGUST 2, 2021
If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . How Can Podcasts Help Your Brand? This exponential growth makes podcasts a valid content channel to engage a niche audience and build brand authority.
Social Media Strategies Summit
SEPTEMBER 25, 2019
Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. What Are the Benefits of AI Chatbots?
Koka Sexton
NOVEMBER 9, 2022
Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. It can help you identify potential customers, build your brand awareness, and create customer loyalty. Use content marketing.
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