Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Proactive Report

SEPTEMBER 30, 2010

When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis. Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. tools online PR social media strategy sysomos.

Sysomos 87

Sysomos Social Media Netvibes Tips 87

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. This process enables them to increase brand awareness and capture profitable trends. Social media monitoring technology enables you to read the minds of your customers.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. I'm frequently asked by brands if what they're doing in these digital channels is "wrong" The phrasing of the question is off.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. Sysomos ). rd of today’s marketers. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blogs can speak for your brand. Factbrowser ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. I wanted to share what a social marketing machine looks like from a 10,000 foot level. Up to recently my mission was to do this through social media. The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Convince & Convert

APRIL 3, 2013

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. It underscores how interconnected we’ve become. But do these temporal gestures of support have any impact?

Avatar 127

Avatar Sysomos Meme Curation 127

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Twist Image

OCTOBER 2, 2015

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. digital marketing agency. digital marketing blog. marketing blog. digital marketing agency. digital marketing blog.

Sysomos 40

Sysomos Communities Sentiment Instagram 40

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Convince & Convert

JANUARY 11, 2011

But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. What words are used in association with our brand?

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Writtent Blog

APRIL 25, 2013

Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 11) 37% of marketers say blogs are the most valuable type of content marketing. 16) Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Danny WhatMough

MARCH 14, 2011

I’m seeing an increasing amount of noise at the moment discussing the extent to which brands should have a presence on Facebook. Brands flocking to Facebook. Increasingly it seems brands are flocking to Facebook and, for me, the reasons are fairly obvious; it’s where the audience is! I’d suggest the latter.

Platform 65

Platform Sysomos Facebook Film 65

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Jeff Esposito

MARCH 8, 2011

46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). 62.14% of Twitter users are in the US ( Sysomos ). 66.93% of iPhone users who utilize Twitter are in the US (Sysomos). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). Where do you see it going?

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Proactive Report

JUNE 24, 2010

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. There are many monitoring tools on the market now. Sysomos Read the review by Dave Fleet. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. BuzzLogic Insights.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. It tracks mentions of your brand in 42 different languages. Is all that social media activity paying off?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170

Convince & Convert

DECEMBER 28, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. It’s called Lessons from 27 Big-Brand Social Media Professionals.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos.

How To 60

How To Badge Hosting Sysomos 60

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 1, 2016

million subscribers on YouTube all while seeking to expand your fan and media base can seem impossible… especially when your community gains strength and joy from user-driven initiatives that lie outside the realm of your control while still directly impacting your brand. “We can make any type of marketing make sense for anime.”

Sysomos 60

Sysomos Social Media Tumblr YouTube 60

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# This could backfire on marketers.

Class 268

Class Facebook Privacy Public Domain 268

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Since then,023% of all Tweets include location data, according to Sysomos. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

DECEMBER 17, 2014

Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. Research from Content Marketing Institute and MarketingProfs consistently shows this to be true.

Content 141

Content B2B Sysomos Engineering 141

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same. The blogosphere is especially demanding of something “real.”

Influencer 122

Influencer Ustream Authentication Social CRM 122

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Organic search yields some of the most qualified leads of any form of marketing. We’ve highlighted 25 of our favorites below: 1. It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88