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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. The question that baffles so many of us marketers, then, is this: How do we actually get consumers to create content about us and share their love? Real relationships actually lift brands.

Unboxing Videos: An Ecommerce Brand’s Guide to Sourcing, Creating and Monetizing Unboxing Videos 

Pixlee

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Word of mouth has always been something important in marketing. People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. What are the benefits of brand advocates?

How to Make Your Brand More Diverse

Pixlee

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. Market Authentically.

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. If you are planning to use YouTube in your marketing strategy in 2019, it’s not enough just to upload your videos.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful? The Most Meaningful Brands of 2019. Brand Marketing

6 Ways to Boost Your Content Engagement in 2021

Pixlee

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce.

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Why Consumers Love User-Generated Content: Five Psychological Motivators

Pixlee

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. Brand Marketing

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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. 2: Build a Strong, Inclusive Community With UGC.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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Top 10 Marketing Strategies on Instagram for a Small Business in 2021

BeingOptimist

Instagram has become one of the high potential platforms for marketers to promote their business. Small Businesses or new startups usually get into trouble to attract a targeted audience due to a lack of budgets for assertive marketing. Effectively Design Bio For Instagram Marketing.

Three Simple Ways to Boost Ecommerce Sales with Influencer Marketing

Pixlee

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Brand trust is an important factor in eCommerce; in fact, 33 percent of U.S.-based

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. And even with the help of a social listening solution, many tools quickly reach their limits when users don’t mention the brand in text.

3 New Trends in Retail Customer Acquisition

Pixlee

The days of mass marketing have ended. Today, brands need to find more authentic ways to connect with their existing and potential customers. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Instead, brands need to build meaningful relationships with customers. Some advice for creating social media awareness for brands include: Identifying a target platform.

University branding: How to build your school’s brand on social media

Sprout Social

According to a study by EAB , about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels. Establishing your brand’s values. This is where higher education branding plays an important role.

47 Social Media Statistics Every Marketer Should Know

Later

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day. 6: 90% Of Instagram Users Follow Active Shopping Brands.

5 Ways Social Media Data Can Help Your Business

Pixlee

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. .

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5 Ways Social Media Data Can Help Your Business

Pixlee

This concept isn’t siloed to social media marketing; insight from the stats you garner on your social channels can apply to other aspects of your business, as well. Expert marketers use these metrics to make informed decisions about different aspects of their business. .

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How User-Generated Content can be Helpful for Recruiters and HR

Pixlee

User-generated content (UGC) has worked wonders for boosting sales and building a brand community. Employee engagement is critical for modern brands trying to retain top talent – and what better way to do that than with authentic content created by the real employees of a company.

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How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Strengthen the Sense of Community Around Your Brand.

The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves.

How Instagram Has Taken Over Tourism Marketing

Pixlee

These popular sights have long been the fodder for traditional destination marketing strategies. . But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Surveys show 48 percent of Instagram users use the network to help pick their next vacation destination, and 35 percent use Instagram to discover new places. Tap into Influencer Marketing .

How to use Quora for marketing

Sprout Social

Should you be using Quora for marketing? However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. to “How to market on social media.”.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing.

5 types of social media content that can accelerate business success

Sprout Social

Ninety-three percent of marketers acknowledge that social media accelerated competition within their industry in the last year. It’s how brands make their first and lasting impressions on social. The types of social media content marketers find most valuable in 2021.

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9 essential social media management tools for marketers

Sprout Social

To give you a leg up, we’ve put together a list of the best social media management tools to take your marketing game up a notch. In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. In fact, the Sprout Social Index: Edition XI found that it is the top brand action that would prompt consumers to buy from a brand.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Learn the ropes of user-generated content marketing.

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17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. marketers used Instagram in 2016, more than 75% will do so by 2020. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Before you get started with Instagram marketing, you need an Instagram for Business account or an Instagram Creator account.

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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Social Media Marketing

“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. Influencer Marketing

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How To Get More Out Of Post Purchase Communications

Pixlee

Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. . According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails

Postcron

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. The importance of reviews to a brand’s online reputation cannot be understated.

Three Reasons Why Your Social Media Profiles Are Losing Followers

Pixlee

Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present on these platforms is simply too big to be ignored from a marketing perspective. Social Media Marketing

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4 Social Commerce Trends to Watch in 2021

Pixlee

Video marketing has been on the rise for a while now. Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. eCommerce Marketing

10 Social Media Predictions for 2019

agora pulse

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Adding value is one of the top reasons we love social media marketing.

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