Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. No more one design for the laptop and another for the phone. Branding needs to be universal.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

JULY 18, 2011

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. From a branding and behavior likelihood perspective (the QR code dwarfs the URL, which is more likely to be used), this is misplaced design priorities, Exhibit A. But that’s when SMS was still cool. And marketers are buying it in bulk.

Analysis 150

Analysis Hotels SMS Smart Phone 150

Convince & Convert

NOVEMBER 21, 2011

Designed from the ground up to converge social media (the newest of the new) and wine making (the oldest of the old) into one package, include() is an interesting example of crowd sourcing and modern marketing sensibilities. According to Brad, even the name of the brand has geeky/social roots. It was friendly, thoughtful and inviting.

Products 139

Products Social Media Smart Phone SMS 139

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. It is critical to know who and which media is influential for your company or brand or product. Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60