The Importance of Content Marketing When Building SEO Strategies [Infographic]

Mindjumpers

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Content Marketing: Dos and Dont’s [Report].

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Site performance is something that Google continues to push, and since it affects both the on-site user experience and SEO making improvements is worthwhile.

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Trending Sources

Using Video Marketing To Boost SEO

Small Business Mavericks

Is video marketing a useful SEO tool? There has long been a belief that videos need to promote your brand, and products if product orientated. The problem with heavily branded videos is the turn-off factor. Strategic branding is the vital factor now.

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Google Plus SEO: The Business Benefits

Pamorama

It ties together several Google products and delivers many rewards for brands. Google+ places a heavy emphasis on search engine optimization (SEO), which differentiates it from other social media networks like Facebook and Twitter. . Google Plus and Local SEO.

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4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g.,

Brands 116

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent.

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Why Businesses Need Local SEO Optimization

Idaconcpts

people looked up SEO on Google. million Internet users are interested in SEO every month. The interest in SEO is ever-growing. This provides an interesting insight to online marketers on what regions will require more time and budget. The Local SEO Solution.

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This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace.

The New Face of SEO: Content Creation Comes First [Infographic]

Mindjumpers

Traditionally, we think of SEO as something very technically rooted. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. There is so much speculation about how social media and SEO interact, but what’s the real story? Links are still a major driver of SEO. So Does This Really Drive SEO?

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Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. I stumbled into marketing accidentally. Marketing Minds

SEO 50

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other.

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Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . Content Marketing vs. SEO – Battle Round 1.

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Therefore, as a little help to content marketeers, we have made a small checklist. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands.

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Everything you need to know about Private Label SEO

Social Media Marketing

SEO outsourcing is just ruling the internet marketing world. There are many companies that look for better SEO service providers that can reduce their overall burden while keeping the revenue stream opened for them. Why choose Private Label SEO service provider?

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4 Tips to Ensure Your Branded Content Gets Discovered

Ignite Social Media

Branded content. In an era of ad-blockers and hyper-competitive social media, marketing that takes the form of useful and entertaining content as a way of promoting a brand has become de rigueur. You may already incorporate branded content into your marketing strategy.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This was going to be my next enterprise SEO column for Search Engine Land but then I thought twice about using it there. What enterprise SEO truisms can be found in famous TV catchphrases? In any case, here are eight truths about enterprise SEO as told by famous TV characters: 1.

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Social Media’s Impact on SEO

Ignite Social Media

With the influx of content, marketers are likely wondering how this additional branded content is impacting SEO. Social Media’s Impact on SEO. Does social media actually impact SEO results? Social Media Best Practices to Help SEO.

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How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

Sometimes, the best way to beat the competition is to scrutinize what they’re doing to determine how you could incorporate similar methods to benefit your brand. For example, a supermarket and mobile phone brand are indirect competitors. Analyze Their Technical SEO.

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Is Branding Or SEO More Important?

Small Business Mavericks

If you listen to them talk, these are the Holy Grail of online marketing. SEO is important. I mean, how will you rank in the search engines for the key terms you want to be known for if you don’t employ sound SEO strategies? But you should also understand that there are some things about SEO that you can’t control. It’s important to study what you can about SEO tactics and perform your best practices. Market it secondly.

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SEO Metrics for Publishers: How are You Tracking and Measuring Success?

Adam Sherk

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.

Increase Your Business With Social Media and SEO

The Realtime Report

Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media.

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What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical.

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9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . Content marketing is a key element of today’s marketing landscape. Creating good content marketing material can be daunting.

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SEO Copywriting: 25 Best Practices for 2014

Writtent Blog

To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. All of them adhere to SEO and content creation guidelines. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. SEO is #2.

Content, Marketing and SEO

The Way of the Web

It’s also why I’m doing an increasing amount of work to identify the brand story and narrative with a client before doing any other marketing work. It’ll be interesting to see what effects a rise in content marketing has on the market for content creation.

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SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While they are also not on the stock market yet I thought this would be an interesting one to look at.

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How do You Boost Local SEO?

Engaging Brand

Small business owners are being forced to compete against large brands with huge marketing budgets. This is why small business owners should direct their attention to local SEO strategies. Local SEO can be easy for small businesses trying to break into the online market.

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SEO Copywriting Best Practices for 2015

Writtent Blog

2014 was another fast-paced year in the world of SEO. In case it isn’t clear, last year’s SEO strategy can’t be recycled for the year to come. This includes: High-quality, informative content marketing. That could actually harm your SEO in the year to come.

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120 Marketing Tactics for Blogs

Pamorama

Part of a good content marketing strategy, blogging helps you position yourself as an expert in your area. . Content marketing consists of producing and publishing information that builds trust and authority among your ideal customers. Use marketing tactics to create visibility .

Utilizing the SEO Reseller Programs and Strategies the Best Possible Way

Social Media Marketing

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit.

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7 Steps to Successful Content Marketing [Infographic]

Pamorama

Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. Marketers use content marketing for: Brand awareness (79%).

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. In order to be effective, brand content must be mapped to business objectives and be appealing. Nothing beats WUL when it comes to SEO!

51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

When an SEO guy tweets a G Trends screenshot of how fast one of your niches is growing and you hope noone else saw it. If nothing else, this could be a good niche just to test your SEO skills. And I predict that market will grow. Just Starting with SEO? Not huge brands.

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58+ Resources to Master SEO Copywriting

Writtent Blog

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list. What Is SEO?