10 Examples of Social Media ROI [Infographic]
SEPTEMBER 28, 2013
Does social media drive ROI? Many brands are still plagued by this question. . The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
If you’re like many marketers, those questions probably bring a quizzical look to your face. There remains some debate about whether social media ROI can be measured. It costs money to curate content, and it does provide value—in terms of building an audience and brand reputation.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Brand Awareness.
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. It’s there for brand awareness.
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. What Is Social Media ROI?
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New.
The ROI of Social Media
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
We know, intuitively, that paid, earned, and owned media increase brand awareness, unaided recall, and loyalty. But we can discuss earned and owned media, the ROI, and how to measure. Owned media creates brand portability.
Earned Media ROI in Three Steps
JANUARY 12, 2015
I always try to keep in mind the two no fail rules of marketing when thinking through a tactic and how likely it will convert a reader to a visitor and a visitor to a lead: People are essentially selfish. The post Earned Media ROI in Three Steps appeared first on Spin Sucks.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. But, the following post is inspired from the thoughts of Jamie Truner, the chief content officer of the 60 Second Marketer , the online magazine for BKV Digital and Direct Response.
How to Measure Instagram Stories ROI
DECEMBER 7, 2016
Now that you are using Instagram Stories for your business , it’s time to get serious and start measuring that ROI. But how do you measure your Instagram Stories ROI? As marketers, we are obsessed with tracking, measuring and analyzing. How are you measuring your ROI?
Content Marketing Success: Three Ways to Think Like a Publisher
APRIL 6, 2017
As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks. It's the New Age!
The ROI of Pinterest: 5 Must-Reads
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?”
How to Amplify Your Content ROI
Convince & Convert
AUGUST 24, 2015
However, while everyone might be talking about it, not everyone knows how to use their content marketing strategy effectively, despite the cliché saying, “content is king” echoing throughout the business industry. Here’s what you can do to make your content effective at delivering ROI.
4 Key Ways to Impress Clients with Your Social ROI
JULY 27, 2016
Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. And, of course, social media marketing is just one part of the mix.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
Download here-> “ 7 Step Success Strategy to Build a Pinterest for Business Plan” In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals. Increase brand awareness?
How to Boost Your Social Media ROI with Influencer Marketing
OCTOBER 3, 2016
Brands flock to social media channels to build relationships with their audiences. In addition to offering massive reach, social media is a cost-effective marketing channel. The Social Marketer’s Guide to Social Media ROI Download.
Social Media ROI: 5 Must-Reads
APRIL 9, 2012
Here are 5 must-reads on social media ROI that we don’t want you to miss. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. The 5 Big Lies Of Social Media ROI.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. As marketers it’s in our DNA to move fast.
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.
It’s only ROI, but I like it: 3 ways to increase ROI from social media
JANUARY 31, 2017
Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. And the driving-up of ROI from using knowledge acquired socially across the business?
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?
UTM Tracking: The Major Key of Social ROI
JANUARY 18, 2017
We’ve written about UTM codes before , and yet many marketers are afraid of them. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. Co-Marketing Opportunities. Advocacy Marketing.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. About Us What’s a Maverick?
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror.
Why and When You Should Outsource Your Marketing
APRIL 20, 2016
When does it make sense to outsource your marketing and when are you better off keeping it in-house? Goutham Bhadri looks at how to bring together the best team of people to build your brand. The post Why and When You Should Outsource Your Marketing appeared first on Spin Sucks.
Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI
SEPTEMBER 21, 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates.
How to Measure Your Facebook ROI
SEPTEMBER 13, 2016
Facebook has become an integral part of the marketing process. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working. What Is Facebook ROI?
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social.
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.
The Real ROI of Social Media is Revenue
NOVEMBER 14, 2015
ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. ” when he was responding to social ROI.
Super Bowl Ads: $6 Million Your Brand Will Never Get Back
FEBRUARY 8, 2016
Every year advertisers pour money into Super Bowl ads, playing the game theory of marketing. Steve Randazzo argues that this lavish mass market expense is a waste of money. He further explains why the Super Bowl advertising fails at creating ROI.
How to Explain Social ROI to C-Suite
SEPTEMBER 28, 2015
Social ROI is a hot topic of discussion for all companies involved in social media. Understand Marketing And Sales Objectives – And Social’s Role In Achieving Them. Map Social Media Data Against Other Sales And Marketing Data.
Social Media ROI’s Missing Ingredient
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? (watch video to see my son artistically photo bomb me).
Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
FEBRUARY 23, 2012
He’s a serial entrepreneur, a leading voice on social marketing, and now working for one of the biggest email companies in the world. You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more.
The Missing Link Between Media and Marketing
Buzz Marketing for Technology
MAY 28, 2014
It’s apparent that there’s a missing vital component in the quest to modernize marketing. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.
How to Measure Your Social Media ROI [Infographic]
SEPTEMBER 19, 2011
Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. Thus, the calculation of ROI on social media gets calculated accordingly. Tweet.