Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. and somewhat broken.

RFI 101

RFI RFP Insurance How To 101

Twist Image

NOVEMBER 22, 2013

The marketing agency business is a strange bird. Brands are strange birds too. As the marketing industry evolves, we have all experienced massive shifts in how the business is won and done. I have been in the marketing business since the late eighties. From a brand perspective, this all makes sense.

Cost 91

Cost RFI RFP Proposal 91

Twist Image

APRIL 18, 2012

While I have been pitching new business in the marketing and communications space for nearly two decades, it's always surprisingly when you win the business and when you lose the business. With that, the marketing industry has changed as the corporate world has evolved. In short, it's not a science. Define the deliverables.

RFP 106

RFP RFI Proposal Compete 106

Adam Sherk

AUGUST 16, 2010

Developed with RFI Studios (part of Ruder Finn), the campaign has been a great success. Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. But does it violate Facebook’s promotions guidelines? So what gives?

RFI 156

RFI Guidelines Facebook Press Release 156

Hootsuite

MARCH 10, 2021

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. What’s the difference between RFP, RFQ, and RFI? A request for information (RFI) is something a business may put out to understand the capabilities or solutions different vendors can provide. Core values.

RFP 143

RFP Template Templates Proposal 143