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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. Consider Quantcast and Alexa. These are typically on the top navigational bar menu.)

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

It’s no secret that affiliate programs are a great way to get your brand out there. While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. Lastly, coupon sites can also lead to mistargeting or brand confusion.

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Guess what? Play Your Own Game.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

How to Turn Complaints Into Compliments & Compliments Into Brand Advocates – This post will teach you how to monitor your online brand mentions, turn complaints into compliments, and turn those with compliments into brand advocates. Here are a 6 tips to jump start your Google+ business marketing campaigns.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Check competitive data sources.