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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want? How are you gathering UGC?

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Create Omnichannel Marketing Campaigns. UGC (user-generated content).

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Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

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New Social Media Report, and What About UGC?

Janet Fouts

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details.

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What Gen Z NEEDS From Brands

Pixlee

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Brands have to know what this newest generation needs in order to reach them effectively. .

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7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. UGC is a great way to humanize your brand.

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts.

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The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing?

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Going Beyond Loyalty Programs: 7 Ways to Create More Loyal Customers

Pixlee

Repeat buyers are an ecommerce marketer’s dream. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . Given that, what can brands do to boost that loyalty? Engage Brand Loyalists to Boost Earned Media.

Three Artificial Intelligence Trends Marketers Should Watch in 2019

Pixlee

But AI’s presence is already ubiquitous and it’s being used in ways that have serious implications for marketers. Amid these ongoing breakthroughs, it’s important for your company to stay ahead of the curve, especially when it comes to building a community and marketing with your customers. Here are three AI advances to look out for in 2019, and how marketers can seek to leverage them.

5 TikTok Campaigns You Need to Try in 2022

Pixlee

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. TikTok’s technology and tools may significantly improve brand recall and social media engagement.

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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Brands who successfully pivoted to an ecommerce-first model are facing a challenge beyond customer acquisition: customer retention. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Embrace Community-Based Email Marketing.

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2019 Social Media Trends to Watch

Ignite Social Media

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. 2019 Social Media Trends to Watch.

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10 Social Media Predictions for 2019

agora pulse

This could soon be viewed as an invasion of privacy and even discrimination. Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. I also see 2019 as the year when brands align their storytelling with enacting positive social change. Takeaway: Invest in UGC.

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Brands should strive to set goals that are actually attainable. Increase brand awareness.

The Social Media Manager’s Top 5 Priorities for in 2019

Pixlee

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. In 2019, social media managers should make sure their brands are following best-practices to get the most return-on-investment from this channel. Social Media Marketing

Uh-Oh, Instagram Features You’re Forgetting to Use

agora pulse

As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market. Branded Content Tags.

How to use TikTok for business effectively and grow your audience

Sprout Social

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! . Not sure where to start when it comes to marketing your business with Instagram Stories?

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

How to Make Money on Twitter

Later

Twitter is a go-to platform for connecting with your community, sharing breaking news, and showcasing your brand’s personality. In recent months, Twitter has rolled out several new e-commerce tools — and they’re ideal for brands and creators looking to drive revenue on the app.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention. This is particularly important when managing branded client materials. Companies must also uphold privacy laws.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. How to Use Twitter Analytics: The Complete Guide for Marketers. For brands, the company logo is usually the best avatar choice. Brand advocate. Brand Awareness. Content marketing.