Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Social Media 130

Social Media Privacy Marketing Policies 130

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Here’s what you need to know about Snapchat Stories.

Social Media 121

Social Media Brands Content Real Estate 121

Meltwater

DECEMBER 5, 2018

If there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.

API 129

API Policies Privacy Brands 129

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? It all happened in less than 12 months, so the intensity in the story speaks for itself. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Jump ahead: What Kind of Social Data Can You Analyze? What Are The Key Components of Social Data Analysis? Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JUNE 28, 2023

Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

DECEMBER 12, 2019

Purely Organic Social Media Strategies Will Continue to Decline. According to e-Marketer forecasts, in 2020 social network ad spending as a whole (not inclusive of management or tool costs) is anticipated to grow by 20.4% Marketers Will Still Invest Primarily in Facebook and Instagram, But Are Wary.

Social Media 151

Social Media Social Networking Cost Trends 151

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing?

Social Media 100

Social Media Marketing Privacy Campaign 100

Mindjumpers

DECEMBER 11, 2012

They mainly access the Internet through their mobile phone, either a local branded phone or a low-end Android smartphone. Web-based social networks. Traditional web-based social networks in China are in many ways copies of Facebook. Facebook has gone through great lengths to secure privacy for its users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Sherrilynne Starkie

OCTOBER 21, 2013

This is nothing new to Facebook users, whose ‘likes’ have been featured in the social networks sponsored stories for quite some time now. There is a lot of value to be had from these trusted recommendations, and not just for brands and advertisers. Content marketing: feeling ripped off?

Google 265

Google Privacy Advertising Social Networking 265

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace.

Social Media 240

Social Media Privacy Training Policies 240

Social Media Strategies Summit

FEBRUARY 27, 2020

This trend toward growth and diversity means that no one social platform or channel can be ignored. Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend.

Instagram 186

Instagram Construction Fashion Policies 186

Almost Savvy

JULY 15, 2010

Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.] No one enjoys being taken advantage of.

Social Networking 279

Social Networking LinkedIn Comments Twitter 279

Hootsuite

MAY 20, 2020

One common phishing scam involves fake coupons for big-name brands like Costco, Starbucks, and Bath & Body Works. It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. This is one reason why it’s so valuable to get verified on social networks.

Social Media 144

Social Media Tools Tips Policies 144

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. This is the worst way to hurt your brand more than help it.

Facebook 113

Facebook Marketing Groups Groups 113

Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic.

Trends 279

Trends Marketing Mobile Wireless 279

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? In the upper right hand corner click on Account>Privacy Settings.

Privacy 121

Privacy Facebook How To StumbleUpon 121

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Diva Marketing Blog

OCTOBER 8, 2014

South Wired is the longest on-going social media/digital marketing conference in Atlanta. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. and asked attendees to diagram their social eco-systems. you get the drift.

Diagrams 79

Diagrams Brands Exercises System 79

The Realtime Report

SEPTEMBER 4, 2012

Data from a recently-released Altimeter report , “Guarding the Social Gates: The Imperative for Social Media Risk Management,” makes it clear that many companies still don’t understand either the benefits — or the risks — that social media can bring to their brand or organization.

Reputation 175

Reputation Company Social Media Policies 175

Sherrilynne Starkie

MARCH 24, 2012

There’s been considerable online discussion of the risks for brands on Pinterest ; there’s also criticism about the kind of content that is being pinned including photographs of self harm. The new terms go into effect on April 6, 2012 and should go some way to addressing the network’s critics. Search plus your world.

Wikipedia 289

Wikipedia API Policies Privacy 289

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Twist Image

NOVEMBER 6, 2013

" There''s no doubt that it takes a certain type of individual to work at Facebook, and it takes a certain type of online social network to have broken through like they have. From early attempts at monetization through advertising to privacy and policy changes. Most brands were in the same position as Facebook was.

MySpace 102

MySpace Brands Facebook Mobile 102

Idaconcpts

JANUARY 30, 2012

Recently the search giant has announced that it is now opening the service to the thirteen years old and up market. The Lucrative Teen Market. This should be a salivating prospect for brands and marketers who are targeting this particular demographic and are looking for a specific channel to get their message through.

Google 136

Google Privacy Marketing Notification 136

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Facebook continues to dominate the social space as a market leader. YouTube, Instagram and Snapchat take the top spots for those ages 13-17.

Advertising 121

Advertising Facebook CPM Committee 121

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Define EVERYTHING.

Policies 146

Policies Social Media Guidelines Sentiment 146

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. Google+ allows you set the privacy setting for each aspect of your public profile.

Picasa 175

Picasa Google Privacy Social Networking 175

Ignite Social Media

MAY 13, 2021

Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) So before you get started, make sure you have both.

API 155

API Conversation Tips Facebook 155

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. The good news? What are Instagram Reels?

Platform 120

Platform Instagram Video Meme 120

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. Content creators and marketers love style guides. Enhance brand reputation.

Guidelines 78

Guidelines Template Templates Social Media 78