Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 228

Examples Communities Brands Forums 228

Ignite Social Media

JUNE 24, 2021

While the networks are constantly changing and new features rolling out, we’re still seeing brands make social media marketing mistakes that are easily avoidable. Don’t be afraid to let loose a little on social media and relax your brand’s tone of voice. Ignoring Comments.

Social Media 166

Social Media Brands Marketing Influencer 166

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. Your blog was an important part of your personal brand; 15. You still miss the chronological news feed ; 22.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Audience Location/Territories. Subscribe to Social You Should Know.

Analytics 154

Analytics Brands CPA Overview 154

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. Legal challenges could potentially affect X's branding or operations.

News 72

News Social Media Marketing Facebook 72

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Here are some features that make Keyhole your go-to partner for branding.

Industry 52

Industry News Google Brands 52

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 84

Brands Sentiment Analysis Marketing 84

Firebelly

MARCH 7, 2013

Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. Chris Struhar, Tech Lead of Facebook News Feed, announced, “We’re trying something new with this feed. What do you think?

Feed 231

Feed Feedly News Brands 231

Buffer Social

OCTOBER 23, 2023

Explore this verification process to boost your brand's credibility on Meta platforms. Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

News 71

News Social Media Airlines Collaboration 71

Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now.

Feed 115

Feed Feedly News Brands 115

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. The good news? Some brands use social to offer customer service; others are there to build brand awareness.

Social Media 121

Social Media Tips HootSuite Marketing 121

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments.

Feed 165

Feed Feedly News Facebook 165

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. In order to develop the new algorithm, it meant first defining what “high quality content” is for its users and Facebook has therefore surveyed thousands of users about their preferences in content.

Feed 230

Feed Feedly News Facebook 230

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Coca-Cola: Align NFTs With Your Wider Marketing. Clinique: Support Your Brand Values.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 125

Brands ROI Authentication UGC 125

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 111

Social Media Marketing Sentiment Influencer 111

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. The rules of audience-brand engagement are different than they were even a year ago.

Social Media 118

Social Media Marketing Community building Feed 118

Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Find out how to get your brand ready for Instagram Reels. Brands across all industries have hopped on the Reels bandwagon. What are the Potential Implications for Brands? stats here ).

Instagram 179

Instagram Brands Sports Feed 179

Likeable

JULY 13, 2021

They will be allowed to work with agents and explore brand partnerships, including social media opportunities, for compensation. The Name, Image, and Likeness Policy, or NIL for short, is an interim policy until federal legislation or new NCAA rules are adopted. This is huge news for local communities too. LIKEABLE POV.

Influencer 98

Influencer Brands Sports Policies 98

Ignite Social Media

OCTOBER 5, 2022

Brands are using it not just to listen and engage but also as a powerful marketing tool. In fact, some of the biggest brands in the world are still using Twitter to reach their customers. We have listed here a few names, but before so, let’s figure out if your brand should STILL be on Twitter.

Twitter 110

Twitter Brands Airlines Meme 110

Ignite Social Media

JUNE 15, 2020

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also compelling. That’s impressive. Here Come The Competitors.

Brands 167

Brands Instagram Privacy Social Networking 167

Pam Moore

MARCH 4, 2018

Are you tired of looking for the magic easy button to help you get your business content to the top of the News Feed? Do you dream about your content showing up on top of the Facebook, Instagram, Twitter or LinkedIn News Feed? Social Profit Factor Training Academy and Marketing Nutz Can Help! . Context is everything!

Feed 165

Feed Feedly News Social Media 165

Ignite Social Media

AUGUST 28, 2023

Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. He is now facing charges in New York City for inciting a riot and unlawful assembly, and 65 people were arrested during that event, including 30 juveniles.

Influencer 78

Influencer Brands Travel Sentiment 78

Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. For some brands, focusing on true engagement works well.

Feed 167

Feed Feedly Metrics News 167

Social Media Strategies Summit

OCTOBER 14, 2021

COVID-19 forced marketers to be highly flexible. According to research from Monday.com , almost 98% of marketing teams have changed their strategies in response to the pandemic. Going forward, social media marketers will need to be more agile than ever before. Read on for some highlights from the session! What separates the two?

Authentication 224

Authentication Brands Team Issues 224

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. This not only gets you more exposure, but also positions your brand as relevant and up-to-date.

Hashtag 87

Hashtag Instagram Engagement Brands 87

Ignite Social Media

FEBRUARY 3, 2021

The new Pages experience also includes a dedicated Pages News Feed. The News Feed will also suggest new connections – other public figures, Pages, Groups, and trending content that a Page or public figure cares about and would want to follow. Removal of Page Likes. Changes to Roles and Management.

Brands 184

Brands Facebook Metrics FAQ 184

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. That means it offers massive potential as a brand awareness tool, allowing you to reach people who don’t follow — and may never even have heard of — your brand.

Examples 166

Examples Instagram Brands Transportation 166

Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. Current state of Facebook marketing 2018.

Feed 167

Feed Feedly News Facebook 167

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Marketers should not throw in the towel for Facebook marketing. It's not time to give up.

Feed 164

Feed Feedly News Tips 164

Ignite Social Media

SEPTEMBER 30, 2021

What Does This Mean for Brands? In fact, brands should be prepared for other changes that could impact their social media marketing performance. What’s Next for Brands? But they’ve also required changes from social media marketers. Legislators love a news series like the Facebook Files.

Social Media 172

Social Media Facebook Marketing Proposal 172

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 201

Video Marketing ROI Buy 201

Writtent Blog

NOVEMBER 27, 2023

So, just what is content marketing ? This new form of branding and marketing your business is highly popular online because the internet makes it easy to share all types of content. Most businesses who wonder “What is content marketing?” What are the benefits of content marketing for your business?

Content 98

Content Press Release Marketing Case Study 98

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 102

Analysis Sentiment Marketing How To 102