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Social-Led Brands Are the Future—Here’s Why

Hootsuite

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Brands 114
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5 Reasons Instagram Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162
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How Much Does YouTube Pay Per View? We Tested It!

Hootsuite

But some factors will affect your rates and some parameters YouTube follows for your revenue share, categorized by module. You could get paid more if you’re making content for the stock market than the pet industry, for example. You can select which modules you would like to be a part of within the YouTube Studio. Competition.

YouTube 94
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Full-Funnel Marketing on Social

Likeable

The information and tips in this article come from one of Likeable’s Smarter Social modules. Folks in business, and marketing especially, are well aware of the purchase funnel. For social media marketing, we use a modified version of the purchase funnel that looks like this. Lower Funnel. Loyalty & Advocacy. Get in touch.

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How to Monetize YouTube Shorts: What You Need to Know

Buffer Social

Once you’ve been cleared at this stage, you'll have to accept the Shorts Monetization Module to earn ad revenue from Shorts. How to opt-in for YouTube Shorts monetization The Shorts Monetization Module is a set of terms that let you earn from ads and YouTube Premium in the Shorts Feed. In the left menu, select Earn.

YouTube 74
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How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Why should have a video marketing program?

B2B 89