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Mapping the Brand’s Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

Strategy 175
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. And yet, in spite of that, many brands are still hesitant to join.

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The Early Days of Hashtag Marketing

Twist Image

With so many people connected and sharing on Twitter , what's the big deal if a handful of those tweets are people telling us about a brand and - in doing so - they get some kind of rebate? Brands don't know what to do with hashtags, and Twitter probably hasn't figured out a clear program to help these brands find a definition.

Hashtag 103
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Putting In The Time

Twist Image

What has changed since 2008, is that brands have become increasingly smarter at this, and many more players have entered the fray. Suddenly, brands are telling stories in a more personal, human and connected way. In short, brands have to be personable and interesting. Again, this takes time. Don't scoff at this question.

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The New Digital Experience

Twist Image

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. There is a new digital experience in town.

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)