Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Communicate Strong Values.

Retail 60

Retail Tips Loyalty Airlines 60

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. As a digital marketer, you want to benefit from everything this platform has much to offer. An estimated 75.3% It’s expected to generate 6.8

Products 164

Products Instagram Brands How To 164

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Followers: 49.8k. UNO Targets Enthusiasts.

Brands 120

Brands UGC Authentication Comparison 120

Ignite Social Media

JULY 8, 2016

Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. Plus, we do some pretty cool work with big name brands. So with that, here are three social media trends fashion and beauty retailers should leverage. Not to mention, social media serves as an interactive magazine.

Fashion 112

Fashion Retail Trends Social Media 112

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 126

Review Brands How To Analysis 126

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. Give the user a reason to be there.

Retail 152

Retail comScore Loyalty Study 152

Sprout Social

NOVEMBER 19, 2018

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109

Retail Sentiment Project Instagram 109

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Pixlee

DECEMBER 1, 2016

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Millennials are savvy consumers, they can sniff out the best deals and they recognize dishonest marketing very easily. What is brand loyalty and why is it important?

Loyalty 43

Loyalty Brands How To Authentication 43

Sprout Social

JANUARY 29, 2024

Though “go where your audience is” remains a closely held social marketing belief, audiences across demographics are using every network (looking at you Boomers on TikTok). Rather than trying to invest in every platform alongside your competition, now is the time for brands to meet their audience in more intentional ways.

Social Media 111

Social Media Strategy Exercises Retail 111

Koka Sexton

NOVEMBER 9, 2022

Demand generation is a marketing strategy that helps companies to generate awareness, interest, and sales leads. Demand generation is an essential part of any business’s marketing strategy. It can help you identify potential customers, build your brand awareness, and create customer loyalty. Use content marketing.

Marketing 92

Marketing Tourism Loyalty Organization 92

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Here are 18 tried and tested marketing strategies to try for Black Friday!

Strategy 101

Strategy Discount Marketing Retail 101

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 65

Report Atlassian Brands Sentiment 65

Bill Hartzer

OCTOBER 20, 2011

Darlene Quinn knows what it’s like to be loyal to a brand name. Some of our most recognized and best-loved brands are falling victim to an economy in which price is the paramount concern for consumers,” said Quinn, author of Webs of Fate, a novel about the retail fashion industry from Greenleaf Book Group (www.darlenequinn.net).

Loyalty 96

Loyalty Brands Retail Fashion 96

Twist Image

JUNE 4, 2012

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. This part is true: never before in the history of business have consumers been this much further ahead of the brands in terms of communications, marketing and connectivity.

Retail 102

Retail Real Estate Loyalty Price 102

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. People love shopping on their phones. YouTube shopping.

Retail 125

Retail Apparel Discount Fashion 125

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 106

SMS Strategy Marketing How To 106

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time. They’re making it easier for customers to order from their favorite brands.

FAQ 120

FAQ Retail Overview Loyalty 120

The Realtime Report

MAY 22, 2023

Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers. It can be challenging for brands accustomed to working with slower systems. EeCommerce E-commerce is one method for consumers to buy and sell goods in retail. To achieve this, you should set a realistic goal.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 130

Strategy Brands Hubspot Survey 130

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. Consumers expect that same level of service online.

Social Media 123

Social Media Sentiment Data Team 123

Buffer Social

MARCH 15, 2023

Every early stage founder like myself dreams of the day when we have the ability to activate high performing targeted online ads, a dedicated social media team, and other tried-and-true marketing techniques that would put us on the same playing field as long-standing heritage brands. Is it the most efficient way to market?

Sample 71

Sample Samples Marketing Education 71

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. What is surprise and delight?

Brands 97

Brands Fashion Eventful Hosting 97

Sherrilynne Starkie

NOVEMBER 26, 2017

This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. This is big news for retailers and lifestyle brands wishing to boost instore sales. Nov 26, 2017. Remember QR codes?

Features 230

Features Tools Smart Phone LinkedIn 230

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 135

Engagement Brands Review Influencer 135

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Responding to customers has been shown to lead to stronger brand loyalty among customers.

Social Media 135

Social Media Strategy Brands Airlines 135

Convince & Convert

APRIL 6, 2016

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. But all brands have the ability to use technology to their strategic advantage. highlight to tweet).

Loyalty 60

Loyalty Company Engagement Data 60

The Realtime Report

AUGUST 16, 2012

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Retail 178

Retail Mobile Buy News 178

Twist Image

APRIL 2, 2014

The book tells the tale of how technologists and financial analysts have built computer algorithms and hardware to help game the stock market. With that, brands have to understand the implications. Some days, there is a significant discount, other days it is closer to the full retail price. What would retail look like?

Retail 94

Retail Brands Price Loyalty 94

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 127

Brands Sports How To MySpace 127