Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In fact, Salesforce has noted that 92% of people trust online content from family and friends vs. that of other brand messages and find it to be 50% more memorable. So, let’s explore how to collect and repurpose the good stuff your brand’s fans are already out there creating.

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery. Pixlee is excited to announce enhancements to our platform that will make it easier and faster than ever for customers to share content with your brand.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. It’s a lot easier, however, to understand why we’re loyal to the brands we choose, than it is to understand, as a brand, how to evoke that loyalty from your audience. Fortunately for you, we’re here to share with you four essential tactics to influence brand loyalty through social media.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

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The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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New! Find and Share User-Generated Content from Instagram (& Beyond)

Later

Now you can add Instagram posts that you are mentioned or tagged in directly to your Later media library, making it easy to share to your social channels in just a few clicks. If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. So how is UGC going to help you ? One simple way to do this is through UGC.

University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community. Brand Marketing

Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. . UGC is 35% more memorable and 50% more trusted than other media , especially when it comes to marketing towards millennials.

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How Augmented Reality Could Change User-Generated Content

Pixlee

And it has some very real applications in UGC. Snapchat provides a rotating selection of filters and an extensive library of user-created filters. . It allows businesses to create branded filters that promote their products and websites. . Brand Marketing

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

Since UGC can be turned into actionable experiences on your website, emails, advertising, and even in-store, there’s no reason to limit your content nurturing to a few platforms, but knowing which social platforms yield the best content for your brand, and how to use that content is key to seamlessly providing the best experience for your customers. Instagram is a great social media platform for harvesting the best UGC. Morphe uses UGC in Facebook ads to sell more.

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How to Get Free Imagery for Your Business on Instagram using Tack

Razor Social

We all know that UGC is far more believable than content produced by brands. They’ll do their research and see what others have to say about a product or a brand before they make a decision to buy. more than they trust photos or videos produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage?

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Instagram Inspo: 10 Brands We’re Crushing On

Later

This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! If you’re looking to grow your following this year and built a community of brand evangelists, you’ll definitely want to take notes from Supergoop. .

How to Schedule 1 Week of Instagram Posts in 20 Minutes

Later

To get started, all you have to do is drag and drop photos and videos to the library from desktop, mobile, Dropbox, or Google Drive. Plus, if you’re working on a team this is a great way to avoid content silos — as every team member has access to the same library of content.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

In order to get the most out of your content, your team will need to think of creative ways to stretch that content to work for your brand in the coming weeks and months. Expand and grow your content library by engaging your users with a call to action, and then rewarding them (see also: stroke their ego) by posting their content to your pages. For some the reward of being highlighted by a major brand is enough, which makes the cost to your brand next to nothing.

6 Tips for Organizing Instagram Content with Later

Later

Here are 6 Later tools that are perfect for organizing your Instagram content: Organize Instagram Content #1: Centralize Your Photos and Videos with Later’s Media Library. you can use Later’s Media Library to keep all your content stored, labeled, and accessible from a single place — even when you’re on the go. Your Media Library also automatically syncs between the web and the Later mobile app , so you can access your social content from anywhere! .

9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. From spicy chicken nugget breakouts to no-frills brand identities, we’ve found some of the best examples of brands doing unique things on social. Reformation uses UGC to sell clothes. Just look at its Twitter bio: “i am a brand.

What Influencers and Brands Should Takeaway from the #WWDC Conference 2019

Pixlee

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. We’re going to dive into some of the highlights from the keynote that directly affect the UGC market and Instagram influencers, and how to make the most of these new software upgrades. Photos can identify screenshots, receipts, duplicates, and more – filing them and separating from the rest of your library, giving you a clean photostream of original photos to browse.

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How to Get More From Instagram (Without More Work!)

Later

As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy. By using the same (or similar) templates for your Instagram Stories, you can create cohesive, on-brand stories that align with your business as a whole.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. One way to enhance marketing emails is with user-generated content (UGC.) This is done through our email specific API that allows us to efficiently query images and call to action links (cta’s) dynamically from your Pixlee library. Source: an example of an abandoned cart email with complementing UGC photos by American Giant.

10 Instagram Grid Examples to Creatively Level-up Your Feed

Later

Thankfully, there are tons of super-creative brands leading the way with their Instagram grid — and we’ve picked out our top 10 to take inspiration from: Instagram Grid Inspo #1: Create Bold Color-blocking Themes like Ohh Deer .

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. When your brand has a turn in the spotlight, don’t waste it! They’re true to the brand.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ?????

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes.

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Time-Saving Tips for Storyboarding Your Instagram Stories

agora pulse

Instagram Stories have quickly become one of the most popular, most frequently used social media features by brands, influencers, and audiences alike. Stories keep your users engaged and encourage brand lift recall. Users who fear missing out on their favorite brands’ content want to keep up with Stories. Leveraging this feature will boost your brand visibility and keep your audience coming back for more. . User-generated content (UGC).

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. Of course, the joke here is that the New York Public Library is a. well, library.

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How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

And holiday campaigns don’t have to just revolve around “selling” — brands are getting really creative with how they position themselves during this competitive sales time. Here’s a rundown of Instagram shopping features and how your brand can get involved: #1.

10 Black Friday Marketing Tips for Instagram

Later

To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand. Building a strong hashtag strategy for your brand is super-important for your Instagram growth and engagement levels all year round.

How to Plan Instagram Content: 6 Tips for Captions, Stories, & More!

Later

For busy brands and businesses trying to leave their mark on Instagram, finding time to prepare, schedule, strategize, and optimize your Instagram content can be very difficult. Today, Instagram users want to hear more about the brands and businesses they follow — they’re curious about the behind-the-scenes, the personalities behind the brand, as well as your product info! Are you wondering how to plan Instagram content in advance, without spending hours at your laptop?

Where is the Instagram Aesthetic Headed in 2020?

Later

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

The complete guide to social media and the beauty industry

Sprout Social

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?

9 essential social media management tools for marketers

Sprout Social

In addition to planning a comprehensive social strategy, responsiveness is a crucial factor that influences people’s experience with your brand on social media. In fact, the Sprout Social Index: Edition XI found that it is the top brand action that would prompt consumers to buy from a brand. You can look for the most relevant messages using branded keyword or tag filters. Employee advocacy has become a vital element in the social media strategies of many brands.

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

Later’s Year in Review: Every Cool Feature We Launched in 2019

Later

We sure think so, because 2019 bought 3 brand new tools and features that will make running your Instagram strategy and growing your business so much easier! #1: And it’s been well received by brands and businesses big and small, like WELL+GOOD , USA Today and BASI Pilates. .

How to Manage Multiple Instagram Accounts With a Team

Later

Curated content is the user-generated content (UGC) that you will be sourcing and reposting from other Instagram accounts or social media sources, while created conten t is branded images and videos that your content team or client has provided.

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Winning Instagram Strategies for Small Business

Later

It’s important that brands and businesses on Instagram strike a balance and create a strategy that’s not only creative and beautiful to look at, but also draws in new audiences and drives them to your website. That likeability factor is rooted in how much we can trust a brand.

30+ Free Instagram Tools to Help You Grow Your Following

Buffer Social

There are over one-thousand free photo effects, stickers, and frames in the app but more are available for purchase if you’d like to expand your library. On the free plan, you can schedule up to 30 photos per month, search and repost user-generated content (UGC), and get basic analytics. ShortStack has a tool for organizing user-generated content (UGC) contests, where participants enter by posting a photo with your hashtag on Instagram.

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Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now that we have that covered, let’s dig into the four ways you can develop amazing social media content for you brand. Leverage this to create specific content, or even a library or assets that you can pull from as needed. Finally, there’s User-Generated Content (UGC).

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? But now, anyone and everyone can design and create Instagram Stories filters for their brand using Spark AR Studio! Previously, these filters could only be created and shared on Instagram by approved brands and creators, making it a really cool but exclusive trend to get involved with. . Plus, there are plenty of talented AR designers you can work with to create Instagram Stories filters or effects for your brand. .