Could AT&T kill the iPhone Brand?
Buzz Marketing for Technology
AUGUST 25, 2010
Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. As a brand manager I would feel constrained by the AT&T brand and be lobbing internally at Apple to set the iPhone free before it’s too late.
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