Twist Image

JANUARY 16, 2013

Have you ever read a book about branding? When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. Because branding is all about leaving a mark (emotional, physical, you name it).

Brands 108

Brands iPad Apple Loyalty 108

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities.

Engagement 110

Engagement Brands Hashtag Eventful 110

Harp Interactive

MARCH 17, 2010

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. Mobile phones still make up the majority, but many other devices are fast becoming popular and offer opportunities to marketers for reaching their customers where ever they may be.

Mobile 315

Mobile Types GPS SMS 315

Twist Image

JANUARY 10, 2017

Now, take someone with no computer literacy and give them an iPad. iPads don't even have instruction manuals. Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. There is a huge lesson for all brands here. If your brand is new. If your brand is struggling.

API 40

API Brands iPad Fashion 40

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology? The timing was - somewhat - precarious.

iPad 100

iPad Wireless Marketing Telecommunications 100

Twist Image

AUGUST 3, 2012

Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. MediaPost had a news item yesterday titled, iPad Sales Are Driving Massive Tablet Growth. Marketing needs to become an exponential business. Linear growth. million and 66.2%

iPad 94

iPad Marketing Microsoft Apple 94

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. SMS, really?

SMS 187

SMS Strategy Marketing Discount 187

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals. With more than 1.23

Template 167

Template Templates Facebook iPad 167

Twist Image

SEPTEMBER 7, 2012

Here are six things to think about before hiring a digital marketing agency: DNA. A brand must look at their DNA and ask themselves if they are truly prepared to commit to a digital marketing strategy. The strength of digital marketing comes from shifting your DNA away from a campaign advertising mindset to a commitment.

iPad 101

iPad Marketing Cost Advertising 101

Twist Image

NOVEMBER 12, 2010

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. For a while, I've been Blogging about trust and how that seems to be table stakes for brands today.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Figure out how the digital channels can best serve your brand. Are you findable?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Twist Image

JUNE 1, 2012

Let's start with the story from a market of one. I bought the first iPad from Apple and loved it immediately. I loved it so much that I didn't understand why I would need to carry around the MacBook Air and the iPad at the same time. I loaned my iPad to a family member and quickly forgot about it. whatever!).

iPad 111

iPad Apple iPhone Mobile 111

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video.

Twitter 188

Twitter iPad Apple B2B 188

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing.

Video 100

Video Content Marketing Applications 100

Firebelly

MAY 25, 2011

The tablet computer market is growing larger and larger by the day. While tablets used to be a bulky laptop system with a touchscreen, now you can grab an iPad or Motorola Xoom that can not only replace a laptop in some circumstances, but is only a fraction of the size.

iPad 161

iPad iPhone Mobile System 161

Twist Image

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Fast-forward a mere three years, and now she comes home from school, takes out her iPad. So, how are the brands stacking up? Is your brand ready?

iPad 105

iPad Tumblr Yahoo iPhone 105

Convince & Convert

MAY 30, 2012

Flight Tracker – Only free flight tracking/flight status app (iPad, iPhone, Android, Blackberry, Windows). iPad, iPhone and iTouch). Web, iPad, iPhone, Android, Blackberry, Windows) . iPhone, iPad). Web, iPhone, iPad). iPhone, iPad, Android). iPhone, iPad, Android). iPhone and Android).

Travel 164

Travel Tools iPad Hotels 164

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

SocMed Sean

JANUARY 11, 2012

With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. That was until she discovered that the Nook Color didn’t have access to the Android Market. For the first week, everything was great!

iPad 244

iPad Tumblr StumbleUpon Digg 244

The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. I had a ton of fun doing that.).

Campaign 188

Campaign Vimeo Posterous Embedding 188

Twist Image

AUGUST 24, 2012

Brands are still stuck on the physical. I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad. The toys can glide over the iPad screen without doing any damage. My iPad doesn't collect much dust (unlike my CD, DVD, book and comic book collections).

iPad 89

iPad Film Price Applications 89

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. One is Hootsuite for iPad. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Twist Image

MAY 8, 2014

Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. So, you get targeting, brand awareness and cost savings. For years, the argument has also been that online video is that much more cost effective.

Advertising 102

Advertising CPM Video iPad 102

Webbiquity SMM

MAY 3, 2012

34% of marketers have generated leads using Twitter. 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • 56% of consumers are more likely to recommend a brand to a friend after becoming a Facebook fan, according to Mashable.com. .

Mobile 180

Mobile iPhone iPad Training 180

Firebelly

JUNE 15, 2015

By the end of the month iPhone and iPad users (coming soon for Android and desktop) will be able to purchase more than 2 million products just by the touch of your pinning fingers. The post Pinterest And Instagram Make Shopping Easier appeared first on Firebelly Marketing | Social Media Marketing Agency.

Instagram 100

Instagram iPad iPhone Buy 100

Twist Image

NOVEMBER 23, 2011

It's too small for most Marketers. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. " ) and get them to see mobile as a consumer platform instead of an advertising channel (or to think about mobile from a utilitarian marketing perspective).

Mobile 105

Mobile iPad SMS Loyalty 105

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243

Loyalty Mobile Buy iPad 243

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. Therefore, it’s great for a big brand looking to gain additional functionality but not a good option for agencies. The Verdict. Prices start from $12.99

Tweetdeck 131

Tweetdeck Klout iPad iPhone 131

Convince & Convert

JUNE 23, 2011

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. At Bulbstorm, we’ve defined a metric we call brand engagements.

Engagement 158

Engagement Facebook iPad Metrics 158

The Realtime Report

APRIL 7, 2014

of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! On the contrary, it will most likely add to their personal brands. “I

Video 153

Video Content YouTube Syndication 153

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Usage of health and fitness apps has grown exponentially since 2013.

Apple 180

Apple Statistics Mobile Social Networking 180

Twist Image

JUNE 30, 2012

Does it matter which device a consumer uses to connect with a brand? Tablets (in particular, the iPad - which is the dominant player) are changing online shopping and it's forcing the physical store experience to evolve as well. Are you ready for the rise of tablets and how it changes the digital brand experience? million U.S.

iPad 97

iPad MySpace Microsoft Apple 97

Twist Image

SEPTEMBER 6, 2011

It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. to the pending dominance of smartphones and iPad -like devices. How can any major media brand not have an app in the Apple app store? Very excited. Long Live The Internet ?)

iPad 102

iPad Apple iPhone Advertising 102