Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

MARCH 17, 2021

Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. This high-quality user-generated content (UGC) performs well, as 55% of unboxing video viewers surveyed claim the video convinced them to buy the product. Make the package a branding experience.

Video 98

Video UGC Sample Samples 98

Social Media Strategies Summit

MAY 24, 2019

This statistic is not surprising given that 93% of the brands surveyed say they have gotten a customer as a result of video efforts on social media. Video has the power to impact both product and service based businesses: over half of consumers report that they engage with a brand after viewing one of their videos on social media.

YouTube 124

YouTube Brands Fashion UGC 124

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

Influencer 54

Influencer UGC Marketing Loyalty 54

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

AUGUST 25, 2020

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. So, how do you make your brand more diverse? Work With Diverse Creators.

Brands 52

Brands UGC How To Authentication 52

agora pulse

FEBRUARY 13, 2020

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . Share UGC to Stories .

Instagram 125

Instagram UGC Chemicals Fashion 125

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. Work With Diverse Influencers. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? What makes a brand meaningful?

Brands 74

Brands Automotive UGC Education 74

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Working with influencers to create and circulate content to a broader audience.

UGC 139

UGC Hashtag How To Meme 139

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. So how can we get to know our audience without bothering them with surveys, phone calls, or emails?

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. Giveaways and social media contests are also great ways to promote your brand while maintaining a positive attitude online.

Social Media 97

Social Media UGC Marketing Communities 97

Pixlee

JUNE 8, 2020

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. UGC works because it is relatable. UGC does precisely that. .

UGC 56

UGC Content Authentication Study 56

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. What is an Instagram giveaway?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles.

Data 52

Data Social Media UGC Sentiment 52

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Tip #5: Partner with Influencers. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands.

Instagram 78

Instagram UGC Travel Transportation 78

agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live Streaming Gets Authentic.

Social Media 132

Social Media UGC Adwords Influencer 132

BeingOptimist

FEBRUARY 9, 2021

Another way to find your target audience is through surveys, offer your audience a discount voucher or promo code after filling your survey. Social media platforms play a role in direct communication between brands and users. Affordable Influencer Marketing. Effectively Design Bio For Instagram Marketing.

Small Business 92

Small Business Instagram Strategy Marketing 92

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Convince & Convert

DECEMBER 18, 2015

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.

Brands 60

Brands Content Influencer Survey 60

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Some advice for creating social media awareness for brands include: Identifying a target platform. Consumer Preference for Socially Responsible Brands.

Retail 55

Retail Trends UGC Authentication 55

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 133

How To Apparel Influencer YouTube 133

Keyhole.co

AUGUST 16, 2023

Since your social media followers are already interested in your brand, use that opportunity to invite them to join your subscriber list. Conduct surveys, analyze feedback, and monitor how they interact with your business to identify their interests and pain points. Track your brand hashtags on Keyhole for UGC content 3.

Campaign 52

Campaign Social Media Marketing Metrics 52

Pixlee

AUGUST 16, 2021

Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. And although it may seem high-tech, platforms such as YouTube allow you to add product links, surveys, and call-to-action buttons easily into your video content.

Trends 52

Trends UGC Authentication Instagram 52

Pixlee

FEBRUARY 1, 2019

It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Research suggests that for stronger brands, rewarding both parties works better. Deepening brand loyalty for existing customers and motivating them to refer should be your priority.

Discount 41

Discount UGC How To Apparel 41

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 182

Education Influencer UGC Apparel 182

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Later

MARCH 30, 2020

From influencer trends on Instagram, to audience stats on Pinterest, and Facebook shopping behaviors, there’s a ton of great metrics to pay attention to! To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: New York: 11:00am EST (16:00 UTC).

Statistics 67

Statistics Social Media Marketing Instagram 67

Social Media Strategies Summit

MAY 19, 2022

Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands. Buzzsumo is also a great way to find influencers relevant to your industry, which can be another fantastic source for content. In contrast, just one in eight feel the same way about brand-created content.

Social Media 264

Social Media Content UGC Curation 264

Pixlee

MARCH 30, 2017

Surveys show 48 percent of Instagram users use the network to help pick their next vacation destination, and 35 percent use Instagram to discover new places. In fact, Instagram users would much rather hear the opinion of another consumer than a branded marketing message from a large corporation. Tap into Influencer Marketing .

Tourism 40

Tourism Instagram Travel Marketing 40

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Authentication 122

Authentication Tips Marketing UGC 122

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. Traditional Medicinals.

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Examples Communities Brands Forums 228

Social Media Strategies Summit

NOVEMBER 18, 2020

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. Image via Buffer.

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ROI Social Media UGC Discount 246

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

MARCH 27, 2019

If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go. Target your questions to specific Quora users to collaborate with industry influencers. Quora is one of the best-respected UGC platforms around. Q&A: What is Quora?

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How To Marketing Notification Case Study 102