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5 goals you can accomplish with social media video marketing

Sprout Social

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.

Video 130
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279
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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Brands hope to use influencers to build their own influence and market their products and services.

Cost 91
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4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. SEO Brand Destroyer No. 2: Link-Baiting.

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10 Reasons Celebrities Are Better at Instagram Than Brands

Hootsuite

Celebrities are better at Instagram than brands because they’re celebrities, not brands. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too. They’re also mega influencers , promoting everything from Puma sneakers to Butterball turkeys.

Instagram 137
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Mobile footprint : Informs you about which wireless carrier and device your audience is using. Get a breakdown of your engagement, influence, follower growth and mentions—and then compare that to one of your competitors to see where your strategy can be improved. Events on Twitter Tab. The Twitter Comparison Report.

Metrics 40
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Do they match in agreement?

Writtent Blog

During the Term, the Distributor shall not attempt to register any of the Trademarks or any trademarks, service marks, logos, brand names, trade names, domain names and/or slogans confusingly similar to the Trademarks. Scope clauses have a major influence on manufacturers of regional aircraft. Straight Talk Wireless is a U.S.

CPA 40