Brands Influencer Marketing Social Enterprise 
Waxing UnLyrical
JULY 18, 2019
Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.
Diva Marketing Blog
OCTOBER 14, 2009
social media is an in the moment way to conduct marketing. the idea of responding to an external influence at the time the incident occurs is foreign to traditional marketing. Marketing is based on strategy where research, plans and how to figure it all out comes before a formal execution of tactics is achieved.
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Diva Marketing Blog
APRIL 20, 2010
As with social media. The Social Enterprise - Social media's impact is not confined to the department that initiated the tactic or program. Authentic Brand Stewardshi p - Social media brings interesting challenges to marketers who are responsible for keeping the brand safe.
Diva Marketing Blog
SEPTEMBER 20, 2009
It's an innovative program and I would love to see the Connect model adopted with a focus on social media marketing. The question, "Will social media change our behavior?" was directed not at consumers but the professionals behind the brand. Would love to hear your thoughts : Will Social Media Change Our Behavior?
Diva Marketing Blog
MAY 14, 2010
Gavin Heaton and Drew McLellan had a wild idea to crowd source a book about the new conversations that were changing the fabric of marketing. In 2007, they asked people active in social media to write 1 page. This social media book is divided into 10 sections: 1. Conversational Branding. Influence. Measurements.
Diva Marketing Blog
DECEMBER 7, 2009
a book about the new conversations that were changing the fabric of marketing. In 2007, they asked bloggers and people active in the new media space (social networks were on the distant horizon back in 2007!). This social media book is divided into 10 sections: 1. Conversational Branding 2. Influence 3.
Convince & Convert
OCTOBER 22, 2013
I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Social media penetration (total share numbers on-site and across syndication channels).
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