Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Sure, 70% of people want businesses to take a stand on social and political issues. It’s sharing how your brand is making good on its promises. ESSENCE [link].

Activities 116

Activities Brands Social Capital Compete 116

Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. What challenges does social commerce solve?

Trends 144

Trends Conversation Instagram Influencer 144

Twist Image

AUGUST 10, 2012

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. In short marketing isn't dead. Marketing is everything.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

NOVEMBER 1, 2011

You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. They’ve got to be like, “What the hell is going on?”

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

FEBRUARY 19, 2016

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

Influencer 60

Influencer Marketing How To Report 60

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Getting a solid return on investment in social media is tough to measure. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter.

Analytics 380

Analytics Social Capital Klout Analysis 380

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. While the results of the surveys wouldn’t be the end all be all, they could gauge interest in certain players in terms or marketability or jersey sales. Write it, and burn it.

Jive 30

Jive Forums Committee Survey 30