Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

Influencer 189

Influencer Metrics Campaign Survey 189

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be?

Influencer 167

Influencer Industry Content How To 167

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer 91

Influencer UGC Metrics Case Study 91

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. It’s like having an army of brand ambassadors spreading your message.

Social Media 124

Social Media CPA CPM CPC 124

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

Social Media Strategies Summit

SEPTEMBER 9, 2022

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Coca-Cola: Align NFTs With Your Wider Marketing. Clinique: Support Your Brand Values.

Examples 177

Examples Brands Avatar Authentication 177

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. billion in 2022. billion in 2022.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Social Media Strategies Summit

MARCH 11, 2021

It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. Partner With Influencers.

Brands 228

Brands Conference Hosting Conversation 228

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. The answer is no.

Influencer 100

Influencer Campaign Marketing Fashion 100

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

Influencer 168

Influencer Remix Marketing Meme 168

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Here are a few reasons your business should consider having an active referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

Influencer 52

Influencer Tips Collaboration Campaign 52

Pixlee

AUGUST 2, 2021

If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . How Can Podcasts Help Your Brand? This exponential growth makes podcasts a valid content channel to engage a niche audience and build brand authority.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Social Media 116

Social Media Brands Marketing Meme 116

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 112

Brands How To Authentication Collaboration 112

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. I’m like you.

Cost 111

Cost Influencer Social Media Marketing 111

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. Earned media is one of the four pillars of digital marketing success alongside the owned, shared and paid media pillars.

Fashion 409

Fashion News Report Review 409

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Some brands use social to offer customer service; others are there to build brand awareness.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.

Instagram 194

Instagram Brands How To Remix 194

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52

B2B Tips Brands Marketing 52

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. It allows brands to reach loyal followers of intensely relevant creators.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 64

Report Atlassian Brands Sentiment 64

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

BeingOptimist

AUGUST 14, 2023

Are you looking forward to creating an effective influencer contract? This blog has 9 essential tips you need to be aware of when it comes to creating ineffective influencer contracts. You can’t deny that the most important part of influencer marketing is the creation of an effective contract system.

Influencer 40

Influencer Tips Collaboration Guidelines 40

Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over. Rand Fishkin.

Trends 72

Trends Marketing Wikipedia Survey 72

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. But the holiday is the National Day for Truth and Reconciliation, and should be referred to as such.

Communities 99

Communities Brands Instagram HootSuite 99

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. Social listening should be an integral part of any marketing strategy.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

AUGUST 10, 2022

Unless you’re a plucky time-traveler from the 1800s, you probably already know what an influencer is. (If Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. So, why contact a KOL for a social marketing partnership? That’s why influencer marketing is so popular.

How To 106

How To Marketing Collaboration Influencer 106

Ignite Social Media

JULY 24, 2018

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! EarthXplorer. BRB – Going to raid the pantry.

Influencer 113

Influencer Travel Fashion Blogger 113

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Influencer 55

Influencer Marketing ROI Newsletter 55

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. Step 1: Identify your social media marketing goals and metrics.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Brands 143

Brands How To Hashtag Applications 143

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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Metrics Content Marketing ROI 191