Remove Brands Remove Influencer Remove Marketing Remove Pharmaceuticals
article thumbnail

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. In other words, they’re an ideal market for a brand like Tylenol. The result?

article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Regeneron Pharmaceuticals.

article thumbnail

#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Journalists writing for women’s magazines also turned out to be the biggest influencers during the week the hashtag spread. Will an App Replace The Pill?

article thumbnail

How Consumers use Social Media During Purchase

Proactive Report

Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

List 155
article thumbnail

Content Tagging For Better Social Media Analytics

Talkwalker SM

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts.