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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Google PageSpeed Insights should be treated as no more than a rough proxy, especially because the scores are influenced in part by external resources outside of a publisher’s control.

SEO 100
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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms. If you don’t have a presence, you appear as if you’re not very savvy.

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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Meta nofollow. Brand name ranking. Meta noindex.

Metrics 60
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Meta nofollow. Brand name ranking. Meta noindex.

Metrics 60
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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. You get many of your friends, some followers, and even an influencer or two to share it too. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links.

SEO 167
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167