Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action.

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! So much more to come!

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. Want to make your brand memorable? Here’s how to do it: 1. Take inspiration from your favorite brands.

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. But it was fun to go there. Here’s how to enter: 1. UGC Brand Inspo #2: Embrace the Product Love like @lushcosmetics.

Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For consumers, it adds trust and transparency to the buying process. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. Whatever tactic you choose, make sure it’s easy to participate.

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Above you can see an example of how Hills Bros. Has your brand considered taking influencer marketing one step further?

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy.

How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. Here is our advice on ways to best optimize this feature!

How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? Previously, only approved creators could design and publish their Instagram Stories effects (or AR filters) to Instagram, making it an exclusive growth hack. . Looking for some more ideas on how to brand your filter?

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. The next step is to give them what they want.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. How Can Brands Use TikTok?

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How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Which leads to trust.

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3 New Apps You Should Use for Social Content Creation

Ignite Social Media

We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time. So shall we get to it? You have a lot of content to create. Let it randomly guide you to graphics greatness.

How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. Our team’s mission is to build a social presence that’s genuine, approachable and engaging for a wide variety of audiences, all while using social to support our larger business goals.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

8 Reasons to Schedule Instagram Posts + Stories in 2020

Later

We’re kicking of 2020 with our top reasons why you should schedule Instagram posts and stories to grow your business! . And thanks to Later ’s easy to use scheduling tools, you can schedule a whole week’s worth of Instagram content in minutes! So cheers to 2019!

How to Improve Your Instagram Reach

agora pulse

What business doesn’t want their Instagram posts to gain more visibility? The key to increased visibility is to expand your Instagram reach. If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us.

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. How many new pieces of creative should we be testing? How long can ad creative run without being updated?

How to Use Instagram Stories to Increase Reach

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. To avoid some confusion, let’s clear up the terminology real quick.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Which leads to trust.

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How to Share an Instagram Post to Your Story (+ Design Hacks!)

Later

Being able to share an Instagram post to your story is a great way to boost engagement on your posts and easily share user-generated content. Sharing an Instagram post to your story is a great way to gain valuable extra exposure for your content. .

How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

If you haven’t started to plan your holiday ecommerce campaigns yet, now’s the time — the holiday season is just around the corner! . time of the year, especially for ecommerce brands. Hoping to get a piece of that holiday ecommerce action? How was your timing?

How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall feeling of your Instagram page contribute to an aesthetic that can either gain you a new follower—or send them running.

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. But just like your Instagram Stories , it’s worth spending time planning and strategizing how to use them to your advantage!

How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows users to easily share pictures from another user with their own followers. How to Repost on Instagram.

How to Dress Up Your Content For Halloween

Ignite Social Media

Read on for our favorite ways to get in on the spooky spirit and treat your fans to click worthy content. From creative costumes and décor to painted pumpkins and spooky snacks, it’s the one time of year that almost everyone gets their craft on. billion, to be exact.

How to Manage Multiple Instagram Accounts With a Team

Later

Managing multiple Instagram accounts can seem like a daunting task, especially if you’re trying to grow followers and engagement on each of the accounts. Maybe you’re a social media manager with lots of clients, or you’re working with a team to manage Instagram accounts for various businesses.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If With a few simple tweaks, you can make your carousel ads produce even more engagements or clicks to your website. 1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads.

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