Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action.

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! The user used your brand’s hashtag.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Sometimes it’s a matter of the right skillset proving value at the right time, and an opportunity coming up to turn its use into a full-time operation. Want to make your brand memorable? Here’s how to do it: 1. Take inspiration from your favorite brands.

How to Get More Followers on TikTok

Later

With the popularity of the viral video app skyrocketing, now’s the time to get more followers on TikTok! From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless.

How To 105

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For consumers, it adds trust and transparency to the buying process. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. Whatever tactic you choose, make sure it’s easy to participate.

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Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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How to Legally Repost User-Generated Content on Instagram

Later

Wondering how to legally repost user-generated content on Instagram? If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly.

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

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How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Above you can see an example of how Hills Bros. Has your brand considered taking influencer marketing one step further?

How to Get More From Instagram (Without More Work!)

Later

We’ve got you covered with quick and easy ways to make your Instagram strategy work harder for you and your business — without adding anything to your to-do list! Or maybe you just post “when it feels right” and there’s no rhyme or reason to when you hit share on a post.

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

Of what use can influencers be to our brands? In efforts of helping you articulate the subtler advantages to be had through influencer cooperation, we’ve compiled this list of five surefire reasons that listening to influencers will better inform your own brand’s content strategy.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! .

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How to Sell on Pinterest: An E-commerce Guide for Brands

Later

Discovering how to sell on Pinterest can be a real game-changer for your brand or business. Pinterest may often be overlooked by brands, but it can be one of the best platforms for driving awareness, clicks, and sales. Ready to get started?

How to Create Instagram Stories that Will Help Your Brand

Ignite Social Media

Instagram Stories are a fun & easy way for followers to interact with your brand and for you to share information. Below are a few tips from us here at Ignite on how to elevate your Instagram story game. Here is our advice on ways to best optimize this feature!

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How to Create Your Own Instagram Stories Filter (Using Spark AR Studio)

Later

Want to create Instagram Stories filters for your brand? Previously, only approved creators could design and publish their Instagram Stories effects (or AR filters) to Instagram, making it an exclusive growth hack. . Looking for some more ideas on how to brand your filter?

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! In the following post, we look at 5 creative uses of UGC marketing to grow your business online! So much more to come!

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. Get to Know and Understand Your Audience. The next step is to give them what they want.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Which leads to trust.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

How to Attract the Right Influencers When Promoting Your Brand

Pixlee

The relationships that brands build with influencers can create irreplicable value when executed well. When building a successful influencer program that grows relationships and boosts sales, here are the things brands need to consider with the influencers they work with.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time. So shall we get to it? You have a lot of content to create. Let it randomly guide you to graphics greatness.

How 3D Photography Unlocks a Goldmine of UGC for Brands

Pixlee

Now with smartphones, every consumer has a near professional-grade camera in their pocket, all of which have the capability to unlock 3D photography. When consumers share these images with brands, brands need to take advantage of this high-quality UGC.

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How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content.

How to Get Your Team Excited about Using Customer Content

Pixlee

You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might be intimidating and difficult. . You already know why you need a solution, but you need to make the case for management.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Which leads to trust.

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How to Improve Your Instagram Reach

agora pulse

What business doesn’t want their Instagram posts to gain more visibility? The key to increased visibility is to expand your Instagram reach. If one of our friends comments on a brand’s post on Instagram, we won’t see it unless we also follow that brand or they tag us.

How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall feeling of your Instagram page contribute to an aesthetic that can either gain you a new follower—or send them running.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

How to Use Instagram Stories to Increase Reach

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. To avoid some confusion, let’s clear up the terminology real quick.

12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

University branding: How to build your school’s brand on social media

Sprout Social

Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. You want your online voice to speak to your university’s mission. Establishing your brand’s values.

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The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e. Stories Analytics: What Metrics to Expect.

How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. How Can Brands Use TikTok?

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How to Use Social Media to Keep Students Engaged and Excited About College

agora pulse

College life may look a little different this summer and fall due to the pandemic. If you’re working in university administration, you’re likely already hyper-aware of the fact that a large majority of your school’s students are glued to their phones daily basis.

4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. How many new pieces of creative should we be testing? How long can ad creative run without being updated?

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. But just like your Instagram Stories , it’s worth spending time planning and strategizing how to use them to your advantage!

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Buffer Social

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. How do you take your Ultra Coffee?

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How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. To address this concern, marketers turn to social data. what kind of tweets do you want to see this week?

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now.