Pixlee

JUNE 13, 2019

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. Morphe Cosmetics’s brand identity is tied to the LGBT community. Kimpton Hotels. Representation matters beyond Pride.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

OCTOBER 25, 2021

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Pixlee

AUGUST 9, 2019

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Emma Cookson is one of the leading marketing experts in the brand-tech space. Emma points out that in today’s market, brands must focus on a peer-to-peer model that emphasizes understanding target customers.

List 42

List Brands UGC Authentication 42

Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing. Kimpton Hotels. Fjallraven.

Campaign 45

Campaign UGC Hotels Content 45

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Pixlee

DECEMBER 27, 2018

It was a relatively small guide that had some useful information such as maps of France with fascinating sights, information on how to change a tire, locations of gas stations, and a list of hotels and other interesting attractions. Airbnb has mastered brand storytelling. Similar to using a stock photo, where UGC would perform better.

Tips 45

Tips Brands UGC Content 45

Sprout Social

OCTOBER 5, 2020

Smith talks about the hotel food on his Instagram Live or when Mo Bamba posts a video of Tacko Fall golfing. When it comes to fueling awareness and keeping fans engaged, sometimes the best content strategy a brand can take is to let others create the content for you. Getting all eyes on the bubble. Peeling back the curtain.

Content 112

Content UGC Sports YouTube 112

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

Strategy 59

Strategy UGC Hotels Marketing 59

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

Content 253

Content UGC Community building Hotels 253

Pixlee

JULY 22, 2020

In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. But, as so many brands and businesses recognize the power of social media, there’s a lot of noise to break through when marketing on these channels. .

Social Media 56

Social Media Tools UGC Curation 56

Later

SEPTEMBER 1, 2019

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . Some brands (usually commerce brands!)

Curation 68

Curation Feed Feedly UGC 68

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

Authentication 42

Authentication Brands CSR Hotels 42

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

OCTOBER 4, 2021

You aren’t just competing against other brands’ sponsored posts – you’re competing against viral content creators. To stay competitive, many brands partner with content creators and influencers to seamlessly engage their audiences, and even grow their reach with relevant individuals. Disregarding Your Existing Fans as Brand Advocates.

Influencer 52

Influencer UGC Marketing Authentication 52

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. of the Consumer Decision Journey Using Social Listening” #SPGLife: Starwood leverages UGC to boost website conversions.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. Create a Branded Hashtag .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. 93% of marketers are seeing results in improving brand exposure through influencer engagement.

UGC 41

UGC Content Loyalty Travel 41

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. Why is this method of advertisement gaining such traction among brands?

UGC 40

UGC Content Statistics Hotels 40

Sprout Social

JANUARY 20, 2017

This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door. Whether you’re creating content for a hotel, attraction or destination you need to tap into the feelings that people get when they consider or visit your travel option.

Travel 40

Travel Industry Geotagging Content 40

Pixlee

OCTOBER 30, 2019

Amazon is one of the most relevant brands to millennials in America today by creating one of the stickiest and straightforward checkout processes. What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Simplifying the Checkout to Increase Conversion. Innovative Discount Systems.

Travel 45

Travel Discount Compete Price 45

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social. billion users expected by 2027.

Social Media 98

Social Media Brands Hotels Loyalty 98

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). UGC is being used by brands more and more often.

UGC 87

UGC Report Social Media Nielsen 87

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Kissmetrics).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Pixlee

NOVEMBER 2, 2020

Travel and hospitality brands have faced one of the biggest challenges yet: 2020. Whether you’re ready to boost your business back up, or you already want to prepare for the grand opening, here are 7 ways to prepare hospitality brands for the rebound in travel demand. But that doesn’t mean there isn’t hope. . Make Booking Easy-Peasy.

Travel 56

Travel Brands Marketing Hotels 56

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! I consider myself a pretty lucky guy.

Social Media 40

Social Media Social Media Management Project Marketing 40

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Moreover, people love to see brands give back to their loyal followers.

Social Media 58

Social Media UGC Hashtag Privacy 58

Hootsuite

JULY 24, 2019

The copy speaks directly to the target audience’s concerns and highlights the Snag Tights brand promise. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity. Based on those results, they’ve completely switched over to UGC for their ads.

Examples 112

Examples Campaign Facebook UGC 112

Talkwalker SM

MAY 19, 2016

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC.

UGC 78

UGC Tourism Airlines Hotels 78

Later

JANUARY 30, 2019

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags. on your Instagram posts in 2019.

Hashtag 111

Hashtag Instagram Travel Communities 111

Convince & Convert

JULY 21, 2010

Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. This is particularly important when managing branded client materials. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance?

Social Media 153

Social Media Policies Consultant Social CRM 153

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

Campaign 128

Campaign Social Media UGC Metrics 128

Pixlee

MARCH 13, 2020

To stay relevant in 2020, it is now necessary for hotels to supplement conventional marketing tactics with strategies that provide social proof (such as influencer marketing or user-generated content campaigns). How Can Hotels Benefit from Influencer Marketing? How Can Hotels Benefit from Influencer Marketing?

Travel 55

Travel Hotels Social Media Tourism 55

Pixlee

SEPTEMBER 11, 2019

If someone has a bad experience in a hotel, they share it, if they buy a new pair of shoes and they’re the most comfortable shoes they’ve ever owned, they share this too. Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive.

UGC 43

UGC Influencer Brands Marketing 43

Later

FEBRUARY 13, 2019

This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! View this post on Instagram.

Instagram 47

Instagram Brands UGC Delicious 47