Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Socialmedia.biz

AUGUST 11, 2019

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. This cannot be overemphasized, especially when you are introducing a new product into the market. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective.

Cost 98

Cost Brands Marketing Press Release 98

Convince & Convert

APRIL 12, 2012

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Jay : It’s amazing that the self-serve information trend has been so clearly documented, not just in customer service but in content marketing as well. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Jay : It is going to be fantastic.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality.

Hotels 125

Hotels Facebook Travel Engagement 125

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 127

Brands How To Authentication Exercises 127

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. These three strategies will help your brand attract diverse advocates and expand your audience.

Brands 93

Brands UGC How To Hotels 93

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. But how did they hit the marketing bullseye with their social handles? The brand also talks about offbeat places around the world and what makes them unique. The company also recorded a whopping $2.2

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations.

Hotels 122

Hotels Strategy Travel Sentiment 122

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Pixlee

APRIL 8, 2019

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers. Kimpton Hotels. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Laurel Papworth

JANUARY 14, 2010

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions. Aaah Holidays.

Hotels 85

Hotels Tourism Travel Social Media 85

Convince & Convert

MAY 8, 2014

Let’s face it: Consumers don’t have any idea they are part of a “campaign” when they’re interacting with your brand’s digital marketing creative. As a marketer, it becomes challenging to break through, make an impact, resonate, and inspire a customer to give you their attention.

Apparel 164

Apparel Trends Hotels Marketing 164

Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Now, a list of the top 20 marketing podcasts can come out, and Six Pixels of Separation won't even make the cut.

Brands 80

Brands Content Hubspot Marketing 80

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more.

Social Media Management 89

Social Media Management Social Media Real Estate Brands 89

Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. Today’s social media users want to interact with brands on a personal level and be treated as individuals.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . There is a reason why the Fyre Festival relied primarily on influencer marketing: it works.

Travel 63

Travel Hotels Brands UGC 63

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the benefits of applying AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Convince & Convert

NOVEMBER 13, 2014

From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’.

Content 159

Content Brands Case Study Hotels 159

Pixlee

JUNE 13, 2019

As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community. Morphe Cosmetics’s brand identity is tied to the LGBT community. Kimpton Hotels. Representation matters beyond Pride.

Brands 61

Brands Hotels UGC Apparel 61

Pam Moore

MARCH 23, 2016

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” ” It is time marketers get real on the importance of customer experience.

Conversation 110

Conversation Brands Hotels Eventful 110

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

AUGUST 15, 2014

halftimejay Tweet This Making Every Experience Memorable Some people, especially business travelers, like to stay in the same brand of hotel everywhere they go. Omni Hotels is unique because it only has 60 properties in North America, and each one of them is different from the next.

Hotels 145

Hotels Social Media ROI Travel 145

Pixlee

MAY 18, 2022

Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.

Influencer 89

Influencer Hotels UGC Curation 89

Twist Image

AUGUST 24, 2014

While he''s been on the podcast before to talk about his new business, Crowd Companies , it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb ? digital marketing. marketing podcast. altimeter group. david usher.

Brands 90

Brands Hotels Startup Collaboration 90

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. Test out highlighting hotels that invest in green initiatives in the search results and hotel details page. The short answer is yes.

Conversation 199

Conversation Hotels Retail Focus Group 199

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Later

NOVEMBER 5, 2020

Content pillars are 3 to 5 topics your brand will consistently discuss, amplify, and create content for on social media. Your content pillars will be specific to your brand, but can encompass multiple themes. A marketing strategist could focus on entrepreneurship, marketing tips, and mental health. . #2:

Social Media 112

Social Media Strategy Hotels Content 112

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. What is Offline-to-online Marketing? .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Ignite Social Media

MAY 23, 2016

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Celebrating a brand milestone, holiday, or community.

Features 112

Features Social Media Brands Retail 112

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

The Realtime Report

MARCH 20, 2023

Brand recognition can be increased through strategic partnerships. Start collaborating with other companies such as airlines, hotels, or travel agencies. Customers who buy plane tickets or book hotel rooms often need car rental services, so you will receive more orders.

Transportation 91

Transportation Insurance Discount Hotels 91

Mindjumpers

JULY 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « OliveWoo–The First Location-based Date Service Can an Unknown Brand Become Word of Mouth? It is no surprise that the competitive power of a hotel lies within its service.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. A two hour flight delay put me in after midnight.

Social Media 241

Social Media Hotels Retail Airlines 241