Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Pixlee

MAY 24, 2021

To inspire trust in the safety and cleanliness of travel, tourism and travel brands rely on frontline experiences to showcase authentic experiences. Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. Influencers to Build FOMO . Influencers Inspire More UGC.

Travel 52

Travel Industry Influencer Tourism 52

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Cortex

APRIL 24, 2020

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences.

Travel 75

Travel Patterns Influencer Hotels 75

Techipedia: Tamar Weinberg

MARCH 4, 2010

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245

Hotels Social Media Communities Discount 245

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. These three strategies will help your brand attract diverse advocates and expand your audience.

Brands 93

Brands UGC How To Hotels 93

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129

Brands How To Authentication Exercises 129

Pixlee

MARCH 7, 2019

Spring break is fast approaching, and travel brands have the opportunity to appeal to travelers of all ages seeking myriad experiences. Here are the top trends and tips brands are using to gear up for the spring break rush. . Turn to Influencers to Reach Any Demographic. Remember, authenticity is key when selecting influencers.

Travel 63

Travel Hotels Brands UGC 63

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. I work with socially, sustainable and eco-conscious brands. Jen Morilla.

Travel 66

Travel Influencer Delicious Authentication 66

Convince & Convert

MARCH 9, 2016

She’s coined the term “PRTech,” and believes in using data wisely, consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . How to make your brand its own influencer. How to deeply trust your influencers.

Analytics 60

Analytics Influencer Marketing Hotels 60

Ignite Social Media

AUGUST 21, 2017

There’s a plethora of travel influencers that offer a breathtaking perspective of places we may want to add to our bucket lists. Just look at those cute guys enjoying their hotel stay. Now that I’ve shared some travel influencers to follow, are there any that didn’t make my list? Finding the Universe.

Travel 87

Travel Influencer Social Media Hotels 87

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Looking to gain a better understanding of your customer’s behavior and how to engage with them ?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Ignite Social Media

MAY 23, 2016

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Having an experiential event with an influencer.

Features 112

Features Social Media Brands Retail 112

Later

AUGUST 25, 2021

An effective offline-to-online marketing strategy can help you reach an almost infinite customer base — without having to sacrifice any of your brand values. However, the transition from in-person to online can be a tricky one to navigate, especially for brick-and-mortar brands. What is Offline-to-online Marketing? .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Pixlee

AUGUST 9, 2019

Summer might have been a slow news cycle, but top brands were firing away excellent customer-driven campaigns. Talking about Startups, Marketing, and Work Ethic with Emma Cookson. Emma Cookson is one of the leading marketing experts in the brand-tech space. Five Brand Supporting Equal Rights During Pride Month.

List 42

List Brands UGC Authentication 42

Mindjumpers

JULY 23, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « OliveWoo–The First Location-based Date Service Can an Unknown Brand Become Word of Mouth? It is no surprise that the competitive power of a hotel lies within its service.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Marketing is convincing the consumer to buy a product or service.

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

projected to reach $523 billion within the next five years, digital marketing has become a focus point of all forward-thinking brands. These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. Marketing is convincing the consumer to buy a product or service.

Brands 40

Brands Hotels Travel Airlines 40

Idaconcpts

JULY 10, 2012

Individuals use it to connect and share globally, and businesses have realized its immense potential for extending brand reach. A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes.

Klout 154

Klout Engagement Hotels Foursquare 154

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag.

Survey 123

Survey How To Education Hotels 123

Pixlee

OCTOBER 25, 2021

Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. This isn’t surprising, as we know word-of-mouth marketing is one of the most powerful marketing avenues out there, and UGC amplifies that organically. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Buffer Social

MAY 25, 2017

There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans , and finding influencers to collaborate with. How to use Instagram Search to find influencers. Engage fans who use your branded hashtags. How Instagram Search and Explore works.

Instagram 109

Instagram Hashtag How To Hotels 109

Hootsuite

APRIL 12, 2021

Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust. A social media employee engagement strategy is a plan that outlines how your employees can amplify your brand’s visibility on social media. Their trust in a company’s technical experts is even higher (68%).

Engagement 139

Engagement Social Media Strategy Tools 139

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Tourism Hotels 47

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Create a brand logo and tagline.

Authentication 42

Authentication Brands CSR Hotels 42

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. They’re necessary to maintain a brand’s image, which directly affects sales. In turn, they can inform your brand messaging and marketing strategies.

Review 101

Review Strategy Hotels Survey 101

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Blogger 100

Blogger Airlines Hotels Influencer 100

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Right: Screenshot from the Starwood Hotels website. Why should you bother creating your own hashtag campaign ?

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Are you looking to keep a pulse on sentiment and brand health? to 5 p.m.)

Tourism 108

Tourism Travel Education Engagement 108

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. How social media drives cryptocurrency for users & brands.

Twitter 105

Twitter Tourism Travel Education 105

The Realtime Report

SEPTEMBER 25, 2012

” The winners get a four-day lease (the perfect amount of time for a weekend road trip) of the S60 T5 AWD and additional perks, including a two-night hotel stay, and gift cards for gas, food, beverages, clothing and music. ” Ultimately, the brand is hoping that Pinterest will drive traffic back to the Volvo website.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. You can also use popular Instagram hashtags to find potential new clients plus identify and engage with your brand’s ambassadors by tracking media location. Hashtracking.

Hashtag 156

Hashtag Tools Tourism Hotels 156