Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

What Gen Z NEEDS From Brands

Pixlee

Transparency and authenticity are hugely important to today’s consumers, and brands who don’t work to understand their audience risk not only losing sales but facing powerful backlash from customers. . Brands have to know what this newest generation needs in order to reach them effectively. .

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! That fact drives most brands crazy because they have no control over this aspect.

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

Brand Reputation Management: Designing a Modern Strategy and Filling Gaps

Pixlee

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. It is a crucial aspect of building your brand. Ultimately, brand is what your customers say about you. .

The Social Hub Guide for Brands

Pixlee

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. The impact of user-generated content (UGC) has been proven over and over.

What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. .

10 Stock Photographers to Follow on Instagram Right Now

Later

But with so many content creators in the mix, finding photographers that match your brand style can be harder than you think! . In fact, stock has evolved to allow brands access to a royalty-free, global library of high-quality content — all at your fingertips. .

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even building a presence online is growing. This works wonders because unlike typical branded ads, influencer marketing is far more subtle.

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How to Prepare Your Brand to Get the Most Out of BFCM in 2020

Pixlee

Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). To get the most out of this shopping holiday, you need to prepare your brand. To that end, here are a few tips you can use to properly prepare your brand and get the most out of BFCM this year. The first is to start teasing your upcoming deals and get your brand community excited about them. A great way to do this is by using user-generated content (UGC).

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

The past 12 months have seen Instagram add a host of new publishing tools to their Stories functionality, introduced just three years ago (but it seems like it’s been with us for ages, right?). As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.

6 Ways to Boost Your Content Engagement in 2021

Pixlee

A great way to start identifying the background, demographics, and demeanor of your customers is by analyzing the user-generated content (UGC) they produce. Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. .

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. These posts are excellent for engagement, and also offer up an opportunity for you to share a call for more UGC. Share UGC In Stories. Create Story Highlights Featuring UGC. Have Followers Vote on UGC Contests.

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The Top User-Generated Content Campaigns of 2019

Pixlee

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. These 2019 UGC superstars do an excellent job of amplifying their customers’ content through well-designed campaigns, and it’s made a tangible impact on their bottom-line success. The Swedish brand Fjallraven has become synonymous with long-lasting and ethical outdoor clothing.

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Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. Over the years, not only have some Airbnbs (the new moniker, a la ‘Googling’, for short term rentals) stood out owing to their location, views, or amenities, but also the services provided by hosts.

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Top 5 User-Generated Content Tools of 2020

Pixlee

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. 92% of customers trust earned media (like UGC) more than any other form of content.

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How Augmented Reality Could Change User-Generated Content

Pixlee

And it has some very real applications in UGC. It allows businesses to create branded filters that promote their products and websites. . About helping the people who create content for your brand have even more fun doing so. Brand Marketing

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Making the Most out of Your Instagram Stories

Ignite Social Media

If your brand is active on the platform it’s important to take advantage of this space, since it presents a huge opportunity to be discovered by audiences both new and old. For instance, if your brand is opening a new store or hosting an event in a certain place you can pop a location tag onto the content to let viewers know where it’s taking place or encourage them to visit if they’re close to the area. Is your brand always coming up with something new? Share UGC.

5 types of social media content that can accelerate business success

Sprout Social

It’s how brands make their first and lasting impressions on social. It’s the essential ingredient for how brands communicate and connect with new and loyal customers. When looking at the breakdown of published video content, brands within a few industries are outdoing those benchmarks.

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Ambassador Marketing in 2021: The Stats Marketers Need to Know

Pixlee

Here’s where brand ambassadors come into the picture. Who is a Brand Ambassador? A brand ambassador is a person appointed by a company or an organization to showcase the positiveness of the brand and its products. Brand Marketing Influencer Marketing

Why Social Commerce Will Rule 2020

Pixlee

Sure, you can host them on your website in a nicely-crafted review section, but why not leverage your customers’ positive reviews across all other marketing channels too? Morphe’s UGC features reviews built in to match the product.

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Social Media of Christmas Past

Ignite Social Media

Leading up to the holidays (and even during), shopping is always top of mind and brands are always stepping things up to make an impact during the busiest time of the year. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. Bean hosted a contest to fill their feed with 12 days of puppies for Christmas. They have always been a dog friendly brand, but they really tied it in wonderfully for the holidays.

5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men.

Breaking Down Instagram Stories Creative Tools

Ignite Social Media

This tool provides brands with an opportunity to gather valuable feedback from followers and also engage with them in new ways. A Q&A with a well-known brand personality or a prompt where fans have the opportunity to determine content, like the example below from the Cleveland Cavaliers, are just two ways to take advantage of this unique Stories feature. Now, Instagram is making it somewhat easier for brands to find and share UGC with @mention sharing in Stories.

How to Spring into a New Season with Fresh Content

Ignite Social Media

If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. It seems like there’s a new national holiday every day of the year, which can be difficult to navigate from a brands standpoint. However, using hashtags that are relevant to your brand and audience’s interest can be beneficial when it comes to creating fresh content. Host a Fresh UGC Contest.

6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Smart brands understand that their data and suppositions aren’t the only factors that constitute an accurate knowledge of the customer. Feedback can come in the form of UGC. Brand Marketing

Instagram Inspo: 10 Brands We’re Crushing On

Later

This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! They even recently hosted a sleepover at the Nomad Hotel in Los Angeles, where influencers gathered for a day of selfies and self-care: View this post on Instagram.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. Host a big giveaway.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Don’t miss out on this opportunity for brand growth! Pixlee’s mobile commerce solution allows you to design an app-based shopping solution for your brand complete with user-generated content to provide social proof to your customers. Host Social Media Contests.

5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Pixlee’s industry-leading UGC platform is known for its extensive content creation, curation, and multi-channel publishing capabilities. Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Brand Marketing

4 Easy Ways to Use Social Media for Customer Feedback

Pixlee

Social media is a hotbed of content; when navigating its various channels the right way, your brand can garner reviews and feedback as well as user-generated content (UGC) for your own marketing purposes.

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Will Your Number of Instagram Followers Matter in 2019?

Pixlee

With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers actually matters. Follower count sometimes helps to give a brand or influencer legitimacy, but recently, it’s done the exact opposite. In the push to build an Instagram audience, many brands and influencers cut corners by purchasing fake followers that artificially inflate page numbers. UGC can be gathered on Instagram in a variety of ways.

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Adapting to a Changing Landscape

Pixlee

Tough times don’t last – tough people (and brands) do. You are the reason we strive to create tools that enhance the irreplaceable relationships between your amazing brands and your valued customers. Companies are shifting to be less brand-out and more community-in.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods. Host a Social Media Contest.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Think about whether you need time to prepare for them, whether you’re hosting or participating. Start by reviewing branded or campaign hashtags, and respond to or assign important items as necessary. Bonus Material: Free Social Content Calendar. So many responsibilities! So much to do!

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Selling on Facebook: How to Plan for the Holidays

agora pulse

The added visibility can encourage users to purchase quickly after discovering your brand, especially during the holiday season when everyone is looking desperately for gifts for everyone on their list. Host a holiday giveaway. Bonus Material: FREE Social Content Calendar.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Host contests and giveaways.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .