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Social Media Marketing During COVID-19: March 30 Update

Ignite Social Media

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); and Social Media Marketing During COVID-19: March 23 Update. On the other hand, truly benevolent giveaways (Crocs is giving away 10,000 pairs of shoes per day to health care workers, including free shipping) will go over well.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Nobody talks this way.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever. List of Corporate Social Strategists for 2011.

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How to Use Instagram Games & Challenges to Grow Your Following

Later

We asked Bailey Stanworth, PLAY Digital Founder, to share how she successfully used Instagram games to grow her business and her brand. It doesn’t matter if you are a brand or an influencer, creating your own challenge/game for Instagram (or any social media platform) is an easy growth tool you can start implementing today.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. The changing communications landscape has also led to revolutionary changes in the world of market research. You get the idea, right? That digital analytics function does not just happen.

Analytics 139