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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . Tips for Using UGC on Facebook.

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. Encourage UGC.

5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Aligning with causes that are important their audience has proven effective for brands when done with authenticity. Brand Marketing

5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

Consumers are looking to engage with fitness brands that can make the transition to ‘working-out from home’ as smooth as possible. . These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. Brand Marketing

12 Brands on Pinterest with Awesome Marketing Strategies

Later

Many brands on Pinterest are already tapping into its huge potential for marketing and growth. From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post!

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling. Here are five brands acing storytelling on social media and some actionable takeaways. Our favorite brands use characters (e.g., However, commercial brands can also steal some tips from HONY.

How to Make Video Testimonials That Boost Sales

Pixlee

Customer acquisition is an ever-changing process that brands in all industries are striving to perfect. People trust other consumers over brands; user-generated content (UGC) is 35% more memorable than other media, and 50% more trusted. Collect UGC from Passionate Customers.

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How to Support Social Causes as a Brand on Instagram

Later

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. This is useful for brands that have an active social media presence with regular updates and an engaged following. Guest post by Anne Griffin.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms. Throughout my time at Yakima, we’ve really been able to capitalize on the user-generated content (UGC) features from Pixlee.

University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

The Definitive Guide to Running a Social Media Contest in 2021

Pixlee

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Now, we get to the million-dollar question: Are social media contests an effective tool for brand marketing? Improved brand awareness.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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The Ultimate Guide to Building An Ambassador Marketing Program in 2021

Pixlee

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition.

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Social Media Platforms that Yield the Best User-Generated Content

Pixlee

The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Instagram is a great social media platform for harvesting the best UGC. Not only does Instagram provide high-quality photos and videos, but streamlined tagging, hashtags, and high user growth make Instagram the top social media platform for collecting customer content for most brands.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. To get you started on the right path, Sprout Social compiled a roundup of demographic data for platforms like Facebook, Twitter, YouTube, and SnapChat. Develop a Hashtag Strategy.

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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Enhance brand awareness. YouTube. YouTube. YouTube.

Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Understandably, mouth-watering food photography doesn’t make sense for every brand, but you’d be surprised at how applicable a meal can be if you’re willing to think outside the box. To make the most of these videos, think of what special services your brand can offer consumers.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Hashtag challenges.

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5 Savvy Tips to Find the Perfect Influencer for Your Campaign 

Pixlee

Likewise, not every influencer will prove to be a good fit for your own brand. Nowadays, product placement could look like having an influencer post a branded post on Instagram featuring your product. You can, of course, launch your own branded instructional videos.

5 Savvy Tips to Find the Perfect Influencer for Your Campaign 

Pixlee

Likewise, not every influencer will prove to be a good fit for your own brand. Nowadays, product placement could look like having an influencer post a branded post on Instagram featuring your product. You can, of course, launch your own branded instructional videos.

SMSsummit Interviews the Founders of Canvas+Co

Social Media Strategies Summit

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. In 2018, they built first-of-kind video production solutions for YouTube’s customers. Brands were overwhelmed.

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How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Maybe someone’s learning about your brand for the first time.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. In fact, 30% of consumers want educational, informative social content from brands. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media.

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How to Get More Followers on TikTok

Later

From leveling up your posting schedule to taking part in challenges, and optimizing your hashtags, the creative ways to gain followers and build a TikTok community are endless. Unlike Instagram or YouTube, even accounts with zero followers can get millions of views on a new video.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defence against a potential crisis.

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10 Social Media Predictions for 2019

agora pulse

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live streaming gives you the opportunity to present an intimate, personalized, and behind-the-scenes look at your brand. Marketers Will Invest Heavily in YouTube Influencers.

Instagram Gets Reel(s) About Going After TikTok

agora pulse

Instagram Stories usage has skyrocketed past Snapchat’s, and the feature has become so popular that it’s been adopted by Facebook and even YouTube ( though it is currently in beta). The best Instagram features for your brand will really come down to your brand voice and tone.

Social Media Tactics that Cut Through the Noise

Pixlee

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Beauty brand Morphe grew its community to 7.5

Instagram Algorithm- What You Need to Know in 2021

Pixlee

Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. How to work around this: Create problem-solving content with visually appealing images or videos that reflect your brand’s unique voice while speaking directly to the audience.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. When your brand has a turn in the spotlight, don’t waste it! They created a simple, clear campaign hashtag.

15 Instagram Reels Ideas to Post Today

Later

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

Instagram 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Instagram is one of the most popular social media sites for brands and users alike. In this post, we’re going to go over all the basics you need to create a strong, effective Instagram strategy for your brand. Your Instagram marketing goals may include … Brand storytelling.

SEO Writing Hacks to Boost Your Social Media

agora pulse

Having a basic brand presence on social media is a start, but there’s so much more you can do. Company social media profiles usually appear at the top of SERPs for branded keywords. That means better brand recognition, increased interest in your company, and potentially more sales.

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How to Build a Strong Social Media Presence–Organically!

agora pulse

Ever wondered how top brands have such a strong social media presence? One of the biggest ways to build a strong social media presence is to adhere to your brand style guidelines. And display ads without the logo, simply listing their ingredients using their brand colors.

We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

For instance, on Instagram, hashtags can help to increase your reach , but they don’t quite have the same effect on Facebook. Posting quality content from others increased our brand awareness and following on Facebook. Here’s a quick video on how it works: Mistake 6: Not curating user-generated content (UGC). UGC grew our Instagram account by 500% within six months. Native videos are shared five times more than YouTube videos on social.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Increasing UGC and reviews that can be used throughout other marketing channels, including website, email, and print collateral (UGC is shown to result in a 29% increase in web conversions than campaigns or websites without it). In addition, brands struggle with the time it takes to properly identify influencers, engage with them and set up campaigns. Brands can create accounts for affiliates, specifying how much to pay out and to whom.

How to Batch Content for Social Media

Later

We suggest writing down pillars that reflect your brand along with identifying the themes your audience is most interested in. Emojis: Depending on your brand voice, emojis can add personality, color, and emotion to your caption — making it more interesting to users.