A Straightforward Approach to User Generated Content that Connects
Buffer Social
JUNE 6, 2022
In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. ” and “Consumers find UGC 9.8x
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