article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. What hashtags do they use?

Analysis 186
article thumbnail

7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brand identity: the ultimate guide to building a memorable brand

Sprout Social

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

Brands 125
article thumbnail

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. He used Twitter to raise money for charity if people tweeted and blamed his cancer.

article thumbnail

The Twitter Best Practices Handbook

Sprout Social

This is especially true because according to Simply Measured, 58% of the top brands on Twitter have more than 100,000 followers. You can even use tools like Sprout Social to do advanced searches to find Twitter users through: Hashtags. Users mentioning brand names (without tagging). Add All the Leaders in Your Industry.

article thumbnail

The ultimate guide to social recruiting

Sprout Social

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Ensure your online presence reflects your brand.

article thumbnail

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279