Convince & Convert

NOVEMBER 21, 2011

The company itself is a joint venture between Artistech (Kelowna, British Columbia) and beverage consultancy Artisan Group (Vancouver). According to Brad, even the name of the brand has geeky/social roots. They also promote the website and SMS program on the bottle , which is wise.

Products 139

Products Social Media SMS Smart Phone 139

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. It is critical to know who and which media is influential for your company or brand or product. Don’t get me wrong, I still believe there is a place for focus groups. The list goes on and on and on. Television. This is where thresholds come into play.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60