Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Ignite Social Media
FEBRUARY 26, 2024
We’ve been doing nothing but social media marketing for brands since 2007. Your blog was an important part of your personal brand; 15. You remember warning that brand not to buy followers for $1 but that was the only number that mattered to their senior leadership; 26. But we know we’re not the only ones.
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Ari Herzog
AUGUST 2, 2011
The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs.
Mindjumpers
JULY 8, 2010
Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.
Justin Levy
JANUARY 20, 2010
How could other brands learn from what Coca-Cola has been doing? What other brands could learn is to make things fun and interesting, not dull and boring. It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums.
Convince & Convert
JANUARY 14, 2016
One very large, conservative financial firm asked, “How can a conservative brand with a conservative voice use humor? I am passionate about this because humanizing brands with stories, content, and creative facilitation is what I do. Yes, they’re smaller and often have less brand heritage. Aren’t they at odds?”
Laurel Papworth
OCTOBER 1, 2011
And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations). Too little, too late in my book. The challenge to authority is absolute.
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