Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. Social media is not a conversation. Brands fail at conversations. Can brands take part in them?

Conversation 108

Conversation Findability ROI Advertising 108

Pam Moore

JUNE 21, 2019

Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online. Without content and humans, social media and digital marketing wouldn't exist. Becoming a social business is not the same thing as doing social media or being social.

Content 113

Content Marketing Loyalty Findability 113

Diva Marketing Blog

DECEMBER 31, 2011

One of the aspects of social media that I like most is what is at the very ?. Social media is not the beautifully wrapped box you might have opened last week. The ribbons on our social media package, just as beautiful as that perfect gift, are slightly skewed. social media is our teacher. .

Social Media 69

Social Media Findability Project Social Networking 69

Visually SM

JANUARY 29, 2015

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A redefining of brand to include the audience. A reworking of the definition of social media to become more inclusive of search principles.

Content 124

Content Findability Marketing Social Networking 124

Keyhole.co

JANUARY 18, 2024

For example, here’s what the landing page of the same company (FrameStores) looks like: This social media management tool becomes their digital gateway, directing Instagram traffic and followers to explore their website or visit their brick-and-mortar stores. It can help boost sales (e.g., It assists in promoting your work (e.g.,

Instagram 52

Instagram How To Insurance Findability 52

Twist Image

OCTOBER 11, 2011

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. find a semblance of a conversation.

Findability 110

Findability Conversation Engagement Advertising 110

Hootsuite

SEPTEMBER 16, 2021

So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness. Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. It’s also not a bad idea to check out similar creators and brands in your industry.

Tips 138

Tips Hashtag How To Instagram 138

Visually SM

JANUARY 29, 2015

If marketers and brands are not part of the content conversation in either their own brand space or the broader category space, they might as well not exist to a certain degree. A redefining of brand to include the audience. A reworking of the definition of social media to become more inclusive of search principles.

Content 100

Content Findability Marketing Social Networking 100

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. I miss the days when social media was more personalized.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

MARCH 5, 2011

Know the direction of your business and build your strategy around it (hint: that's where the real ROI of Social Media, publishing and Digital Marketing lies). Too often, the people that run brands will say: "we have to be publishing content," or "we need to get more content out there." media format.

Types 111

Types Findability Company Content 111

Convince & Convert

AUGUST 4, 2011

The chances of you winning a click in search go up dramatically if the searcher knows your brand. All those people you interact with in social media? They already know your brand. In each of these circumstances, the people visiting your site are largely aware of you already. Your email subscribers? Same thing.

Content 147

Content Findability Marketing URL 147

Twist Image

AUGUST 19, 2011

About using media to do something meaningful, WITHOUT someone else giving you permission first, without having to rely on anyone else's resources, authority and money. Social Media will not bend to your will. Telling people where and how you would like them to engage with your brand can be tricky. social media fatigue.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Is this an appropriate way to calculate Facebook’s brand value? The number of Facebook “likes&# you’ve accumulated is akin to your email list. Valuing Facebook Through an Email Prism.

Findability 151

Findability Facebook Newsletter Cost 151

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It includes social listening , where you can see what people are discussing online and evaluating your brand sentiment.

B2B 124

B2B SEO Travel Hubspot 124

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. This is a level deeper than the majority of more superficial social networks.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. online social network.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

JANUARY 6, 2011

If brands were feeling a tad intimidated about leveraging all of these channels before, I hazard to guess at how overwhelmed they're feeling right now (but the word "dizzy" does come to mind). Figure out how the digital channels can best serve your brand. Do you own your brand online? Are you findable? Are you shareable?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Twist Image

NOVEMBER 11, 2011

Following brands. I only follow brands I find interesting (slight corrections: brands that I am head over heels about). Pundits discuss Social Media as being all about the "conversation." It also comes from great content becoming as shareable and as findable as possible. brand reflection.

Findability 99

Findability Policies Conversation Twitter 99

Twist Image

JUNE 20, 2011

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. Remove all of the technological hurdles that you have in front of your brand and focus on: A compelling story. Making your content as shareable and as findable as possible. social media. innovation.

Findability 111

Findability Mobile Social Media Brands 111

Twist Image

JANUARY 31, 2012

In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). It was also this past December that it cracked into the top ten social media sites in the world.

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Twist Image

OCTOBER 14, 2011

While it's easy to confuse the two, the systematic ghettoization of Social Media and how Digital Marketing gets rolled into the more general advertising initiatives are clear indications that we're not taking the opportunity to do something truly unique all that seriously at all. Social is as social does.

Findability 107

Findability Marketing Loyalty ROI 107

Twist Image

JANUARY 1, 2015

In the early days of social media, I would warn brands against creating something called, The Streisand Effect. Of course, the most practical thing that the airlines could do in a situation like this, is to sue. Oh hello, Barbara Streisand. It''s going to be interesting to see what happens in this case. aktarer zaman.

Airlines 40

Airlines Data Wikipedia Brands 40

Twist Image

APRIL 17, 2012

What makes media a social media? If you ask someone what social media is, they will inevitably say that it's all about the conversation. I'm no longer bullish on this notion of conversation within social media. Scaling your social media efforts back is the best way to scale them for true growth.

Wiki 102

Wiki Hotels Social CRM Retail 102

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. It was a slow evolution, but social networks have made more people willing to expose themselves to the world wide open. Ever watch CTU? It’s not far-fetched.)

GPS 217

GPS Privacy Findability Report 217

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. Social 2011.

Radian6 102

Radian6 Findability RSS Sentiment 102

Keyhole.co

JANUARY 26, 2024

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. Here’s the total followers on Skims’ main social media accounts.

Influencer 59

Influencer Social Media Strategy Marketing 59

Kikolani

MAY 5, 2016

Some are wondering: Why bother with link building when you can just share your content on social media? Expose Your Brand to a Broader Market. Link building to relevant sites of your demographic allows your brand to be known and trusted by them as well. . Photo courtesy of skeeze via Pixabay. How quickly things change!

Content 78

Content Findability Engineering Flickr 78

Twist Image

APRIL 9, 2014

All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. That''s the main thing that every brand needs to focus on.

Questions 102

Questions Content Press Release Findability 102

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

FEBRUARY 16, 2012

I'd much prefer that Twist Image makes itself as findable and as shareable as possible. And yet, with Social Media, look at how much posturing some of the most respected brands take part in that make them look, feel and act pretty slimy. Don't you think brands need to be a lot less slimy? media company.

Marketing 97

Marketing Findability LinkedIn Advertising 97

ProBlogger

NOVEMBER 17, 2010

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. The four core attributes of successful email marketing are: Make your email capture findable. Now let’s look at how that might translate into a social media channel like Facebook.

List 42

List Findability Syndication eBook 42

Sprout Social

JANUARY 18, 2017

Being a social media manager means you have to be willing to take on the challenges of the technical space. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. For instance, your day to day organic social publishing strategy.

ROI 40

ROI URL Analysis Campaign 40

ProBlogger

JANUARY 1, 2013

Recently ProBlogger discussed how to brand your blog , how to find your voice , and how to build your authority. Social media. These are the social media plugins I recommend you consider. Digg Digg for social engagement. Social Metrics for a quick look at your social engagement from your Dashboard.

WordPress 45

WordPress Findability SEO Digg 45

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. I have already mentioned the most obvious one, ChatGPT, in quite a few articles of mine, including this one on fine-tuning your social media advertising strategy.

Tools 117

Tools Marketing Findability Real Estate 117

ProBlogger

MAY 15, 2016

One of the biggest benefits of using live video as part of my social media strategy is that I feel like it allows my blog readers to get to know me in a deeper way and helps them to understand who I really am. Here are the main ones that come to mind out of my own experience. It helps your readers to get to know you better.

Video 28

Video Findability Facebook Groups 28

Buffer Social

JULY 21, 2020

Remarkable brands are more than a logo. Often experienced through social media.) We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. Our perception of any brand is constantly being reinforced by the images we see.

Brands 94

Brands Marketing How To Case Study 94

Sprout Social

OCTOBER 21, 2021

We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. Of course, you don’t just randomly post about brands. Earned media is coverage or promotion of your brand through organic means.

Strategy 136

Strategy Tips Review Findability 136