Convince & Convert

AUGUST 4, 2011

The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. The chances of you winning a click in search go up dramatically if the searcher knows your brand. They already know your brand. How are you decentralizing your content marketing?

Content 147

Content Findability Marketing URL 147

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. Perform competitive and market research. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Figure out how the digital channels can best serve your brand. Are you findable?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer.

eBook 78

eBook Content Findability Template 78

Ignite Social Media

MAY 18, 2016

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? There are certain exceptions to the rule, which we’ll share below, but there are benefits to having your brand’s CEO be on social media. For us, the answer is yes…most of the time.

Findability 111

Findability Social Media Collaboration Team 111

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. This is a dis-service to Digital Marketing. Don't confuse Marketing and Advertising. The majority of them are advertising professionals.

Findability 107

Findability Marketing Loyalty ROI 107

Twist Image

OCTOBER 4, 2012

Can we move beyond the notion of brands engaging consumers in a conversation? They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. I don't see many people having any sort of conversation with a brand (and there isn't much conversation happening about a brand).

Conversation 108

Conversation Findability ROI Advertising 108

Twist Image

MAY 3, 2012

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. consumer brand.

Findability 106

Findability Social Media Case Study ROI 106

Keyhole.co

JANUARY 18, 2024

It helps customers with resources/links to your brand to make them more aware of your offerings. Step 1: Create a profile for your business or brand First up, before creating a bio, you’ll need to set up your Instagram profile. Tailor Brands’ Instagram page is a perfect example of effectively using an Instagram link in bio.

Instagram 52

Instagram How To Insurance Findability 52

Twist Image

FEBRUARY 16, 2012

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. inbound marketing.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Twist Image

MARCH 5, 2011

Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Figure out what your overall business objectives are, and build your marketing and content strategy around it. digital marketing. marketing strategy. ann handley.

Types 111

Types Findability Company Content 111

Twist Image

OCTOBER 11, 2011

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation. The question is this: are those brands really all that "social"?

Findability 110

Findability Conversation Engagement Advertising 110

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Here is our conversation.

Marketing 40

Marketing Findability YouTube Analytics 40

Twist Image

AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. facebook marketing.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. If those two locks can get opened, every brand has the opportunity to then hit a level of engagement, and from there - if you''re really cooking with gas - you may. content marketing. conversation. digital content.

Social Media 106

Social Media Findability Conversation Brands 106

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. Is this an appropriate way to calculate Facebook’s brand value? The number of Facebook “likes&# you’ve accumulated is akin to your email list.

Findability 151

Findability Facebook Newsletter Cost 151

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? This will only feed your ego and do nothing for your brand awareness. Research Gen Z.

Tips 138

Tips Hashtag How To Instagram 138

Twist Image

AUGUST 19, 2011

I often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." Telling people where and how you would like them to engage with your brand can be tricky. digital marketing. Self-sufficiency.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 122

B2B SEO Travel Hubspot 122

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

JUNE 20, 2011

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. A defendable and unique market position. digital marketing. market position.

Findability 111

Findability Mobile Social Media Brands 111

Twist Image

JANUARY 1, 2015

In the early days of social media, I would warn brands against creating something called, The Streisand Effect. Beyond the attention, this lawsuit is also squarely pointed at another macro-trend that continues to emerge (and will have a huge role for marketers in 2015): the age of efficiency. marketing trend. marketing trend.

Airlines 40

Airlines Data Wikipedia Brands 40

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Twist Image

AUGUST 1, 2012

You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all being inundated with, day in and day out. That's the main issue that brands will face when it comes to publishing content.

Content 109

Content Findability Press Release Publishing 109

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are.

Questions 102

Questions Content Press Release Findability 102

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before. Perplexity.AI

Tools 117

Tools Marketing Findability Real Estate 117

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Brands are still afraid to share.

Wiki 102

Wiki Hotels Social CRM Retail 102

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. your personal brand. Bernie Borges termed this "corporate personal branding.". Our podcast offers tips on how to begin your corporate personal branding strategy.

Social Media 69

Social Media Findability Project Social Networking 69

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned.

Radian6 102

Radian6 Findability RSS Sentiment 102

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

MARCH 17, 2011

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. It isn't for Digital Marketing. Here are 6 ways to become more digital: Learn it.

Findability 110

Findability Analytics Mobile Google 110

Keyhole.co

JANUARY 26, 2024

Kim Kardashian’s shapewear and clothing brand Skims started in 2019 as an over-hyped venture many people thought wouldn’t last long. Less than 5 years later, the brand is worth USD 4 billion and is one of the most widely recognized and sought-after fashion brands. The brand instead put an uncompromising focus on inclusivity.

Influencer 59

Influencer Social Media Strategy Marketing 59

Twist Image

FEBRUARY 7, 2011

It's no longer just about the ISP, the portal destination (aka "the walled garden") and building AOL as the primary brand (regardless of what the current revenue model looks like). You don't have to assimilate them into a global brand (traditional magazine publishers do this quite well). The publisher of the future.

Content 111

Content iPad Findability Publishing 111

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

In fact, despite Facebook’s own privacy violations, it still was ranked in 2009 by consumers as one of the most trusted brands of all time. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Ever watch CTU? Like this post?

GPS 217

GPS Privacy Findability Report 217

ProBlogger

NOVEMBER 17, 2010

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. For quite some time, in all honestly, I dismissed the question, because I’ve literally made millions of dollars through email marketing—I’d be hard pressed to ignore that.

List 42

List Findability Syndication eBook 42

Buffer Social

JULY 21, 2020

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. That’s why seeing a brand in a certain context, again and again, trains our minds to think of that brand whenever we randomly see those things in real life.

Brands 94

Brands Marketing How To Case Study 94

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. You want to share this link in a Tweet, as part of your organic social distribution, for your website traffic campaign, targeting the term social marketing, with lifestyle creative and in the post you used the hashtag #socialmedia. Well, there is.

ROI 40

ROI URL Analysis Campaign 40