Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

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Strategy Marketing Banking Influencer 175

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

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UGC Brands Apparel Content 59

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

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Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

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Social Media UGC Project Collaboration 130

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Many brands do a combination of running their own channels and working with others.

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Pixlee

AUGUST 10, 2020

User-generated content (UGC) goes a long way on TikTok. Your customers are likely already using TikTok and other social apps to create content that features your brand. Tapping into this saves time and helps your brand feel more authentic. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

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Video Marketing UGC Hashtag 98

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 91

Strategy Marketing Banking Influencer 91

Buffer Social

SEPTEMBER 13, 2023

Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape. Sharing these glimpses as YouTube Shorts can humanize your brand or persona, allowing your audience to connect on a more personal level and appreciate the effort behind the polished final product.

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YouTube Video UGC Authentication 94

agora pulse

DECEMBER 13, 2018

I also see 2019 as the year when brands align their storytelling with enacting positive social change. And almost two-thirds of millennials and Gen Z express a preference for brands that stand for something. 80% of audiences would rather watch a live video from a brand than read a blog. Live Streaming Gets Authentic.

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Social Media UGC Adwords Influencer 132

agora pulse

FEBRUARY 11, 2020

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. Start now by growing through posting to the regular feed and to Stories, keeping in mind that Stories are incredibly important for brands. . Let’s dive right in! .

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Later

SEPTEMBER 28, 2020

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Table of Contents: Show the Real Side of Your Brand. You’re in the right place.

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Instagram FAQ UGC YouTube 102

Later

NOVEMBER 14, 2018

Not sure where to start when it comes to filming and editing vertical video for IGTV and Instagram Stories? To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand. Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday.

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Instagram Tips Marketing UGC 58

Sprout Social

NOVEMBER 1, 2016

With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media. Marriott was one of the first travel brands to join Snapchat. User-generated content lets the customer be a part of the brand story.

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Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: Nearly three-quarters (73%) of teens say that Instagram is the best way to reach them about new brands or products — only 12% cite Facebook as the best way. Source: eMarketer. #4:

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Statistics Social Media Marketing Instagram 67

Pixlee

AUGUST 20, 2021

Even if you’re doing a TV commercial, a giant brand overhaul, or an entire Q3 workshop focused on driving revenue with new customers, a lot of that either inherently impacts social or the research for it can come from social. I thought that was really well done and exciting.

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Sports Campaign Film Research 52

Pixlee

AUGUST 20, 2021

Even if you’re doing a TV commercial, a giant brand overhaul, or an entire Q3 workshop focused on driving revenue with new customers, a lot of that either inherently impacts social or the research for it can come from social. I thought that was really well done and exciting.

Sports 52

Sports Campaign Film Research 52

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Authentication Tips Marketing UGC 122

Social Media Strategies Summit

DECEMBER 1, 2022

Once they’ve developed an idea, they’ll reach out to students as needed and schedule filming times. The actual filming takes place about a week before the post goes live. “We As such, the school’s Instagram strategy incorporates a lot of user-generated content (UGC), including account takeovers and day-in-the-life film segments.

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Content How To Film UGC 151

Social Media Strategies Summit

APRIL 6, 2023

However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Sure, influencer content isn’t exactly the same as UGC. Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel.

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Education Influencer UGC Apparel 182

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. User-generated content (UGC): You’ll have a much better chance of going viral if entrants are creating original content as a part of the contest. Increase Social Engagement. Photo Contests.

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Social Media How To Directory UGC 40

Later

DECEMBER 23, 2019

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . tagged all UGC in the photo above ?? ???? have reviewed millions of Instagram posts to understand when the best time to post is for brands, businesses, and influencers alike. Link in bio: ?Instagram

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Instagram Feed Feedly Influencer 64

Later

FEBRUARY 5, 2021

Film Video Content. We suggest writing down pillars that reflect your brand along with identifying the themes your audience is most interested in. If you posted a YouTube video about social media tips that got a lot of engagement, you could film an Instagram Reel a few weeks later leveraging that content: View this post on Instagram.

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Social Media Content How To Film 108

Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

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Instagram How To Hashtag HootSuite 145

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

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How To UGC Authentication Campaign 142

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

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Instagram UGC HootSuite Education 110

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. Few do it better than Drift. Keep it helpful.

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Film Team B2B UGC 120

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. Kulakinis used this user-generated content (UGC) in a carousel post. No worries.

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Examples Social Media Instagram UGC 87

Hootsuite

MARCH 20, 2023

Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses. Jewellery brand Jennybird posted an IG video asking followers to guess what their latest launch would be, and generated lots of comments from guessers.

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Engagement Analytics Meme Instagram 95

Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

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Instagram UGC Tips Content 91

Ignite Social Media

JUNE 17, 2016

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. Want to know how your brand can excel at social media like the ones discussed here?

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Later

OCTOBER 23, 2019

While some brands like to share as many details as possible in their Instagram bio, a short and simple bio can be really effective — especially since you only have a few seconds to make an impression! There’s a quick shout-out to their founder, a short description of the brand’s offering, and a small call-to-action.

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Examples Instagram Hashtag Sports 46

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Campaign Social Media UGC Metrics 131

Convince & Convert

AUGUST 7, 2012

Plus, giving your followers their 15 minutes of fame creates a bond that’s hard to break, making them naturally more loyal to your brand. The scripting, filming, acting, and even editing would begin to take on a uniform appearance. Crowdsourcing gets your target audience invested. Any Yes responses could be removed or reviewed.

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Crowdsourcing Content Marketing Forums 136

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Watch the full film via the link in bio. How to Write Good Instagram Captions Tip #4: Use a Consistent Brand Voice.

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Instagram Hashtag Engagement Feed 86

Sprout Social

NOVEMBER 7, 2022

About 63% of marketers we polled revealed their brand’s holiday content has moved earlier in the calendar over the past two years. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Find faves from brands like Levi’s, BCBG, Tommy Hilfiger, and more!

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How To Marketing UGC Campaign 118

Later

FEBRUARY 13, 2019

This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! View this post on Instagram.

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Instagram Brands UGC Delicious 47

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

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Instagram Brands Communities Loyalty 104