Social Media Strategies Summit

MAY 24, 2019

For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Top 10 Best Brands on YouTube. LEGO uses UGC to keep fans engaged.

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YouTube Brands Fashion UGC 124

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

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Strategy Marketing Banking Influencer 91

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. You will likely listen to your friends and buy from that brand. This is where user-generated content (UGC) campaigns come in. MADE.com extended its UGC run in 2020 with its “Stay Grounded” campaign.

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Campaign UGC Content Sports 97

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. In today’s market, customers want to be heard. Old Navy.

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UGC Brands Apparel Content 59

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

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Social Media UGC Project Collaboration 130

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Live Streaming Gets Authentic. I know it’s tough. Augmented Reality.

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Social Media UGC Adwords Influencer 132

agora pulse

FEBRUARY 11, 2020

In this post, we’re going to go over everything you need to know about Reels, including what they are, whether they really matter for your brand, and how to use them. The end result is the platform-wide creation of video memes and creative marketing content. . You’ll be able to enjoy and fully express your brand voice either way. .

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Buffer Social

SEPTEMBER 13, 2023

Embracing this strategy maximizes your content's potential and ensures a consistent and cohesive brand presence across the digital landscape. Sharing these glimpses as YouTube Shorts can humanize your brand or persona, allowing your audience to connect on a more personal level and appreciate the effort behind the polished final product.

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Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

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Instagram Tips Marketing UGC 58

Later

MARCH 30, 2020

To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: We wanted to take our best time to post analysis further, so with the help of influencer marketing platform Fohr, we discovered the global best times to post for PST, EST, GMT, and AEDT!

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Statistics Social Media Marketing Instagram 67

Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. What is authentic marketing? Personally, I call it “foot-in-the-door” marketing.

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Pixlee

AUGUST 20, 2021

I’ve been in marketing and advertising for about 10 years. Andrew Weiss: It’s gone from a small little subset of your marketing campaign to being what is predominantly considered first in the marketing campaign. How does community impact your life as a marketer? And of course, how did you get to where you are now?

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Sports Campaign Film Research 52

Pixlee

AUGUST 20, 2021

I’ve been in marketing and advertising for about 10 years. Andrew Weiss: It’s gone from a small little subset of your marketing campaign to being what is predominantly considered first in the marketing campaign. How does community impact your life as a marketer? And of course, how did you get to where you are now?

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Sports Campaign Film Research 52

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Marriott was one of the first travel brands to join Snapchat. Find Your Inspiration.

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Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. The actual filming takes place about a week before the post goes live. “We Image source.

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Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more. Image source This all boils down to the quality of your marketing.

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Education Influencer UGC Apparel 182

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. You can capture the email addresses of all your entrants and add them to your email marketing tool.

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Social Media How To Directory UGC 40

Later

DECEMBER 23, 2019

Check out how jewelry brand Chupi have matched their grid and Instagram Stories aesthetic to their IGTV videos perfectly: . tagged all UGC in the photo above ?? ???? have reviewed millions of Instagram posts to understand when the best time to post is for brands, businesses, and influencers alike. Link in bio: ?Instagram

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Later

FEBRUARY 5, 2021

Film Video Content. We suggest writing down pillars that reflect your brand along with identifying the themes your audience is most interested in. If you posted a YouTube video about social media tips that got a lot of engagement, you could film an Instagram Reel a few weeks later leveraging that content: View this post on Instagram.

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Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. Use them to expand your brand’s social reach (and they might even help you go viral).

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Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

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Instagram How To Hashtag HootSuite 145

Sprout Social

MARCH 22, 2021

If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Drift’s Revenue Acceleration Platform enables brands to deliver real-time engagement and personalized conversations to their audience across the entirety of a buyer’s journey. Few do it better than Drift. Keep it helpful.

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Film Team B2B UGC 120

Hootsuite

MAY 1, 2023

instagram aggressively deprioritizing reels overnight after making every brand completely pivot their social strategy will be my villain story — Ashni Mehta (@ashnimehta_) February 13, 2023 That’s a lot of changes, so if you’re struggling to keep up with the Instagram algorithm these days, you’re not alone.

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Instagram UGC HootSuite Education 110

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. Kulakinis used this user-generated content (UGC) in a carousel post. No worries.

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Examples Social Media Instagram UGC 87

Hootsuite

MARCH 20, 2023

Being relatable will lead to: Users tagging their friends in your comments Building an authentic relationship with your audience More diversity in your content (not every post has to be solely marketing-focused) 4. Consider asking for advice that relates to your brand and niche in order to get relevant—and if you’re lucky, useful—responses.

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Engagement Analytics Meme Instagram 95

Convince & Convert

AUGUST 7, 2012

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. The scripting, filming, acting, and even editing would begin to take on a uniform appearance.

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Later

APRIL 22, 2019

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . So why is UGC so valuable? Instead, think about how you can cluster your UGC together into different themes.

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Instagram UGC Tips Content 91

Ignite Social Media

JUNE 17, 2016

While we know there is much more to come in the next half of 2016, we want to take a moment to salute brands who are doing a killer job so far on social media. If you’re looking for inspiring brand content on Instagram, look no further than Airbnb. Want to know how your brand can excel at social media like the ones discussed here?

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Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. How does your brand help overcome them?

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Later

OCTOBER 23, 2019

While some brands like to share as many details as possible in their Instagram bio, a short and simple bio can be really effective — especially since you only have a few seconds to make an impression! There’s a quick shout-out to their founder, a short description of the brand’s offering, and a small call-to-action.

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Examples Instagram Hashtag Sports 46

Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Watch the full film via the link in bio. View this post on Instagram. Feeling a little guilty lately… ?????????

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Instagram Hashtag Engagement Feed 86

Sprout Social

NOVEMBER 7, 2022

While the great decoration debate continues online, there’s no question that holiday marketing is beginning sooner than ever. About 63% of marketers we polled revealed their brand’s holiday content has moved earlier in the calendar over the past two years. Tis the season for holiday marketing campaigns.

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Later

FEBRUARY 13, 2019

This year, skincare brands are poised to be cooler than ever — and Supergoop is making sure that includes UV protection. The popular sunscreen brand has continued to shine on Instagram this year — and it looks like a lot of people are noticing (just check out their tagged posts)! View this post on Instagram.

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Instagram Brands UGC Delicious 47

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

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Later

DECEMBER 13, 2019

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

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Sprout Social

JULY 15, 2020

Both social marketers and consumers agree—a brand’s social media presence stands out most when it is creative, memorable and impactful. Whether work from home is new to you or you’re a seasoned remote worker, social media marketing from home is not without its challenges. However, social marketers are nothing if not resourceful.

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