Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. ” Some have reported having all brand content — other than ads — removed from their main feed. .” I have other opinions.

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Feed Feedly Facebook News 167

Social Media Strategies Summit

APRIL 8, 2021

First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature. Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality.

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Instagram Brands Real Estate Remix 234

Sprout Social

DECEMBER 3, 2020

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. For Blue Corona , a full-service digital marketing agency, the Sprout Social mobile app is a must-have. “If

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Mobile Notification Collaboration Library 138

Mindjumpers

DECEMBER 6, 2013

Especially on mobile. What does it mean for brands? Last week, Facebook once again made an update to the way stories are ranked in the news feed. As a result of the changes, Facebook has warned page administrators that organic reach is likely to decline, as there will be more content competing for space in users’ News Feeds.

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Sherrilynne Starkie

AUGUST 7, 2018

The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5 Lastly, become mobile-centric. Facebook has 1.47

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Brands Facebook Study Mobile 150

Socialmedia.biz

JANUARY 14, 2020

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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Mobile Engagement Organization Video 90

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Again, you’ll need to make sure you also have a Pro-Account to access the following insights.

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Analytics Brands CPA Overview 154

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. Consider below why Instagram’s video platform is so brand-friendly. Instagram’s video formats are fair game for any brand. What makes Instagram video marketing so compelling?

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Instagram Video Brands Compete 143

Later

OCTOBER 23, 2020

Today we’re announcing four (yes, four ) exciting features on the Later mobile app, making it easier to visually plan, schedule, and manage your social media directly from your phone. Not using our mobile app yet? Step aside desktop, Later users can now set up Auto Publish direct from mobile! . 2: Calendar View on Mobile.

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Mobile Upcoming Feed Feedly 56

Later

JANUARY 28, 2021

So wherever they meet your brand, it’ll be one seamless brand story. #3. Head over to your site (on desktop or mobile) to check out your Linkin.bio Gallery. You can now showcase your Linkin.bio feed on your website with Linkin.bio Gallery. Social media presents a big opportunity if you’re looking to drive online sales.

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Feed Feedly UGC Instagram 69

Likeable

NOVEMBER 13, 2018

Instagram is increasingly becoming the place to be for brands. In the beauty space especially, brands of all sizes have embraced the platform as an effective tool for creatively demonstrating their products and building close connections with consumers. How-to videos are an ideal use of IGTV for beauty brands. Tutorial videos.

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Feed Feedly Instagram Brands 73

Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . Now, when one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page — creating the ultimate shoppable Instagram feed.

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Feed Feedly Instagram How To 56

Pam Moore

JANUARY 30, 2018

These changes impact every business, brand and publisher using Facebook for business purposes. The reality is many brands, publishers, bloggers, course creators, podcasters, and event hosts will lie to you so that you can join their pity party and complain of how Facebook is so bad. Episode Highlights. Supporting Resources: .

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Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. It’s still early days for this social platform, but brands should be paying attention. Source: Mobile Marketer. Source: SensorTower.

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Brands Meme Hashtag Campaign 114

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

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Social Media Brands Content Real Estate 121

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Brands Sentiment How To Analysis 111

Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. What Makes Up Peoples Relationships with Brands. Flip the Switch on Your Brand’s Relationship.

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Reputation Brands B2B Loyalty 117

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

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Feed Feedly News Facebook 111

Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family. Those of us who also use Facebook to communicate professionally haven’t been too happy about these changes.

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Feed Feedly News Groups 83

Socialmedia.biz

OCTOBER 24, 2020

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A user may encounter your brand first through your website and it is important to make sure it offers a positive experience.

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Brands Case Study Statistics Reputation 107

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

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Social Media Video Feed Feedly 150

Buffer Social

DECEMBER 17, 2019

Not only are Pinterest users making purchase decisions on the platform, 83 percent say they are making purchases specifically based on the content they’ve seen from brands on Pinterest. And there are a lot of opportunities for brands. Brand your pins. Create mobile-first content. Create a similar look and feel.

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Brands Mobile Campaign Trends 98

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

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Mobile Team Retail Journal 149

Buffer Social

JUNE 21, 2018

Five years ago, an Instagram product that focused purely on longer-form, mobile videoes may have been met with skepticism. Now, IGTV, though brand new, feels somewhat familiar and a next logical step for Instagram. How will brand content evolve on IGTV. For an example of Loewy’s theory in action, look no further than Instagram.

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Mobile Instagram Video Trends 110

Later

SEPTEMBER 9, 2020

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . Created by Google’s in-house incubator, Area 120 , Shoploop is a mobile shopping platform that helps consumers discover products in an entertaining, informational, and snackable video format. .

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Influencer Platform Video Brands 56

Ignite Social Media

FEBRUARY 15, 2019

Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app. It may seem like a no brainer, but when designing your pins, make sure you’re optimizing them for mobile. Make Your Brand a Resource. Implement your brand into users’ daily lives by tapping into the terms they’re searching for.

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Mobile Class Feed Feedly 151

Later

JULY 8, 2020

Starting today, you can find free, on-brand stock photos with Later’s new Unsplash integration. It’s 100% free for all Later users — just sign in to the desktop app to start browsing for on-brand stock photos for your business! How to Build an On-brand Feed with Stock Photos. Browse images relevant to your brand by keyword.

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Brands Library Feed Feedly 60

The Realtime Report

NOVEMBER 28, 2012

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. The campaign will also include interactive banner ads on social sites, as well as digital and mobile couponing efforts.

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Tumblr Mobile Facebook Campaign 160

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic. I’ve tested these all personally.

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Mobile Types Engagement Facebook 60

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

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Mobile Content Open Source Apple 60

Later

SEPTEMBER 28, 2020

Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. But why is video content so important for brands? Why Brands Should Invest in Video #3: It’s Growing in Popularity Across All Channels . a video-first offering can be. Be kind, rewind.

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Video Social Media Brands Instagram 100

Likeable

AUGUST 23, 2021

Maybe your brand has never posted on social media before and you’re ready to take the first step. Maybe your brand posts on social media but mostly repurposes web or print assets, and you’re ready to put resources into social-specific creative. In fact, 53 percent of social network users are mobile-only. Short Attention Spans.

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Social Media Content Module Mobile 81

Ignite Social Media

DECEMBER 2, 2019

This is a great example from Disney of utilizing a mobile-first ad unit on Pinterest in a disruptive way. As more and more brands have adopted Instagram Stories, we’ve seen some exceptionally creative content examples stem from this channel. Frozen II Max Width Video Pin. Of course you have.

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Examples Social Media Content Delicious 161

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Conclusion: Use Apps to Enhance Your Brand.

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Brands Foursquare HootSuite Tumblr 177

Sprout Social

AUGUST 2, 2022

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Live videos. Here’s the thing.

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YouTube Trends Strategy Content 137

Hootsuite

MARCH 27, 2024

Source: Instagram On LinkedIn, there are a few more objectives options for boosted posts: website visits brand awareness engagement video views, and messaging. With Meta boosted posts specifically, you can only choose placements in Instagram, Facebook mobile feed, and Facebook desktop feed. Otherwise, the two posts are identical.

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LinkedIn Instagram Tips HootSuite 107