Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique.

Communities 59

Communities Social Media Strategy UGC 59

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 141

Examples Campaign Tips UGC 141

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. 1 Madewell.

Instagram 139

Instagram Brands UGC Travel 139

Ignite Social Media

JUNE 14, 2023

Here is how search tactics are making their way into the world of social media marketing and the benefits they bring to the table. What are Search Tactics in social media? The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Pixlee

JANUARY 29, 2019

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC.

UGC 60

UGC Features Curation Influencer 60

Ignite Social Media

FEBRUARY 6, 2019

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers.

Social Media 128

Social Media Brands UGC Sports 128

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . User-generated content (UGC) goes a long way on TikTok.

Video 98

Video Marketing UGC Hashtag 98

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Why Invest in TikTok Marketing. You’ve come to the right place. .

Strategy 86

Strategy Brands UGC Apparel 86

Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Even so, that’s not been the focus of their marketing. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Webbiquity SMM

JANUARY 28, 2020

This is useful for brands that have an active social media presence with regular updates and an engaged following. A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Guest post by Anne Griffin. How can you build a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

Campaign 91

Campaign Social Media Brands Apparel 91

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Run UGC-oriented campaigns. Share UGC regularly.

UGC 89

UGC Brands Content How To 89

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 140

Curation Data Content UGC 140

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. No matter your goals and objectives, one thing’s for sure: your marketing needs to revolve around the user. . Brand takeovers.

Engagement 52

Engagement UGC Brands CPM 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. How Does Instagram Checkout Work?

Features 52

Features Brands UGC Loyalty 52

Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. 2: Build a Strong, Inclusive Community With UGC. 1: Understand the Need for Positive Messaging.

Social Media 97

Social Media UGC Marketing Communities 97

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies.

Strategy 91

Strategy Marketing Banking Influencer 91

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Pixlee

OCTOBER 16, 2020

2020 has taught us that it’s not always possible to plan life too far ahead—but this shouldn‘t stand completely true for your yearly marketing strategy. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. Why you should include UGC in your social media calendar. How to get UGC?

UGC 82

UGC Content Strategy How To 82

Ignite Social Media

NOVEMBER 13, 2018

Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. 2019 Social Media Trends to Watch.

Trends 143

Trends Social Media UGC Authentication 143

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. Why you Need a Social Hub .

Brands 77

Brands Aggregator Curation UGC 77

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

Social Media 52

Social Media UGC Marketing Influencer 52

agora pulse

FEBRUARY 13, 2020

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . Share UGC to Stories . Author Emily A.

Instagram 125

Instagram UGC Chemicals Fashion 125

Ignite Social Media

SEPTEMBER 18, 2018

With over 400 million daily active users on Stories , it’s vital that social media marketers understand how to leverage these Instagram Stories features. This tool provides brands with an opportunity to gather valuable feedback from followers and also engage with them in new ways. Share Feed Posts to Stories. mention Sharing.

Instagram 139

Instagram Tools UGC Feed 139

Pixlee

FEBRUARY 17, 2021

Over the last few decades, the Super Bowl has been the gold standard of advertising opportunities for many brands. In this article, we’ll cover how some brands took advantage of this opportunity through leveraging user-generated content (UGC) and influencer marketing. . How can brands make the shift?

Influencer 52

Influencer UGC Content Marketing 52

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

JUNE 26, 2017

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. It’s that connection that draws me to the brand. Death Wish Coffee.

Class 108

Class Social Media Brands UGC 108

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Engagement 110

Engagement UGC Facebook HootSuite 110

Pixlee

APRIL 8, 2019

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. How can your brand appeal to these paw-rents? Brands Who are Winning with Pet Lovers. The secret is in the content.

Hotels 72

Hotels UGC Brands Travel 72