Instagram is bringing the algorithm to its feed, but don’t panic yet
MARCH 22, 2016
In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?
20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand.
Your Brand Is Not A Logo
MARCH 25, 2014
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.
11 Ways to Jumpstart Your Instagram Branding
AUGUST 30, 2016
Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. This is a guest post by Neil Davidson.
Creating a Custom RSS Feed for Guest Posts
JUNE 27, 2011
Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. Creating a Custom RSS Feed. Ok, not from scratch, but using the base elements from another RSS feed. The Custom Feed Results.
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Your LinkedIn profile photo acts as your avatar across the site, showing up in search results, your connections’ news feed, and any comments you make.
Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
AUGUST 19, 2016
Video ads were found to be twice as memorable in Twitter’s feed compared with on premium sites, due to content in their feeds being seen as “personal” and “self-curated,” as well as relevant to users’ interests and “less intrusive.”.
47 Social Media Statistics to Bookmark for 2017
FEBRUARY 27, 2017
While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Of the top brands using Instagram, 60% use the same filter for all content. 89% of social media messages to brands go ignored.
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Have a group of industry trade reporters you want to follow?
How Brands Can Overcome the Biggest Influencer Marketing Challenges
JANUARY 12, 2017
Measuring Your Digital Brand Impact Download. Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” Or are you satisfied with raising brand awareness? You’re familiar with influencer marketing.
In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
SEPTEMBER 12, 2016
containing several new features, the most prominent of which is the ability for brands to accept payments directly via the application. include: The addition of more user interface elements to Messenger threads between brands and users.
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
Furthermore, the television industry is in a state of decline, with TV ratings down 40% among teenagers and younger twentysomethings. For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences.
How to Add & Manage Multiple Instagram Accounts for Your Brand
NOVEMBER 14, 2016
In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Additionally, brands are still in the infant stages of adopting multiple Instagram accounts.
Can Good Social Media Customer Service Help You Grow Your Brand?
FEBRUARY 21, 2013
While some types of industries certainly have different relationships with those customers, the fact that people need to purchase products and services in order to keep a company afloat remains unchanged. Groups pop up using your brand name negatively.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram? If you see something you like on the Fox & Fawn Instagram feed, you simply leave a comment and then phone your order in with the store.
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
That’s why the PR industry, in particular, has stayed somewhat stagnant. There are industry voices who will say any PR professional who says they can tie their efforts back to your business results is a snake-oil salesman. On Feedly , create a list of bloggers to watch.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content.
How Is Instagram Becoming More Usable for Your Brand and Your Audience?
AUGUST 22, 2016
Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. Sick of weeding through all that junk to get to the actual comments from actual followers who care about your brand, product, and/or content?
How To Curate Content Better In Less Time
DECEMBER 26, 2016
Time spent reading niche-related blog articles is important to keep up with industry news. Being a part of the conversation by sharing content with thoughtful comments and questions will help your brand be a sought-after source of knowledge as well. Find Your Brand.
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
” Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. ” If you’ve got older content that is still relevant to buyers, refresh it to keep it current with the state of your industry.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.
7 mistakes to avoid in personal branding and building authority
AUGUST 30, 2016
Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. After all, no matter your industry or profession, everyone wants to do business with the person who “wrote the book.”
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
This is must have insight for any blog owner, especially one that is trying to grow their brand, rather than just spread brand awareness. After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. You have invested in that content.
5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
AUGUST 5, 2014
For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. While Twitter cards have been adopted by some major brands, they are still not used by everyone. Guest post by Logan Strain.
Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them
AUGUST 2, 2016
Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts.
How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
OCTOBER 4, 2016
Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with. With over twice the number of MAUs as Snapchat , Instagram Stories has become a new playground for brands on social media. Is your brand thinking about Instagram Stories?
How to Use Your CEO’s Twitter Account to Build Brand Loyalty
Convince & Convert
SEPTEMBER 11, 2015
Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Featured Implementation Industry Insider
6 Social Media Stats to Improve Your Brand Presence
AUGUST 30, 2012
Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. What I think should be noted in this regard though, is that the time and day of posting differs depending on the industry.
Three Ways to Get the Most From Your Brand’s Blog
MAY 15, 2014
When it comes down to traffic value, social media has to be one of my top recommendations for people who are trying to build their blog’s brand. Social media has adapted to integrate seamlessly with blogs, providing RSS feeds, networks and other wondrous apps.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. Content Strategy Cool Social Tools Featured Implementation Industry Insider
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Personal) Branding. Building a Brand/Brand Evangelism. Here are how brands can get involved.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
Emojis: Another language that is easy to learn but hard to master for brands. Similarly, with the recent implementation of Periscope into Twitter’s live feed , the potential for live emojis is enormous. How will this affect ROI and what exactly is a “love” worth for brands?
7 Creative Ways to Visually Brand Your Business on Social Media
NOVEMBER 9, 2015
More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. They clutter up your feed and leave you shaking your head. If you’ve ever wondered what the secret is to creating visuals that promote a positive brand image, read on.
5 Strategies for Boosting Engagement on Instagram
Convince & Convert
APRIL 26, 2016
A recent update to Instagram’s feed sorting got marketers worried. You probably don’t have hundreds of National Geographic photographers on staff at your company, but with a little diligence, you too can create a beautiful visual story of your brand.
Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content
JUNE 2, 2016
Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.