Is Your Content Top of Feed Worthy?

Pam Moore

There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position. Could it be your current over focus and desire to reach the top of the news feed is actually what is keeping you from achieving the goal?

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Instagram is bringing the algorithm to its feed, but don’t panic yet

Unmetric

In a blog post , the social network mentions that users miss almost 70% of the content on their feeds and to improve user experience, the new curated feed is being brought in. While this might be good news for users, brands aren’t too thrilled about this.

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Trending Sources

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand.

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Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

Brands 102

How to Use Social Media to Build Brand Trust

Convince & Convert

These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? People are likely to trust authorities or experts in a certain industry or on a particular topic. Show Your Brand Personality.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. This is a guest post by Neil Davidson.

Video 151

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

I am going to look at each of these different aspects of Lego’s marketing in an effort to show you how to build your own brand similarly. Lego is a global brand without a single doubt, and it fully acknowledges this in its video marketing efforts.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Here are some simple tips that should be kept in mind regardless of your business or industry. In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry.

How to Build a Brand Lifestyle 101

Pixlee

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example.

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Video ads were found to be twice as memorable in Twitter’s feed compared with on premium sites, due to content in their feeds being seen as “personal” and “self-curated,” as well as relevant to users’ interests and “less intrusive.”.

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How Brands Can Overcome the Biggest Influencer Marketing Challenges

Simply Measured

Measuring Your Digital Brand Impact Download. Linqia recently surveyed 170 marketers from a variety of different industries about, “The State of Influencer Marketing.” Or are you satisfied with raising brand awareness? You’re familiar with influencer marketing.

Can Good Social Media Customer Service Help You Grow Your Brand?

SocMed Sean

While some types of industries certainly have different relationships with those customers, the fact that people need to purchase products and services in order to keep a company afloat remains unchanged. Groups pop up using your brand name negatively.

In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2

SocialTimes Facebook

containing several new features, the most prominent of which is the ability for brands to accept payments directly via the application. include: The addition of more user interface elements to Messenger threads between brands and users.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

While those social media statistics might not be that shocking, it does show how the landscape of the industry can drastically change in a just a few years. Of the top brands using Instagram, 60% use the same filter for all content. 89% of social media messages to brands go ignored.

Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram? If you see something you like on the Fox & Fawn Instagram feed, you simply leave a comment and then phone your order in with the store.

The What, Why, and How of Brand Awareness

Pixlee

Yet they have no shortage of competition from brands looking to be the leaders in their industries. Standing out in a crowded newsfeed is no easy feat, but with an understanding of audience, creativity, and investment in brand awareness initiatives, it is possible.

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Is Social Media the New TV for Brands?

Simply Measured

Furthermore, the television industry is in a state of decline, with TV ratings down 40% among teenagers and younger twentysomethings. For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences.

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Additionally, brands are still in the infant stages of adopting multiple Instagram accounts.

How To Curate Content Better In Less Time

Peg Fitzpatrick

Time spent reading niche-related blog articles is important to keep up with industry news. Being a part of the conversation by sharing content with thoughtful comments and questions will help your brand be a sought-after source of knowledge as well. Find Your Brand.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content by Heidi Cohen. ” If you’ve got older content that is still relevant to buyers, refresh it to keep it current with the state of your industry.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer.

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6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

This is must have insight for any blog owner, especially one that is trying to grow their brand, rather than just spread brand awareness. After all, Twitter is a live updating feed that is shifting too frequently for everyone to see it. You have invested in that content.

7 mistakes to avoid in personal branding and building authority

Kikolani

Building your personal brand can lead to fame and fortune or it can cost you years of wasted time. After all, no matter your industry or profession, everyone wants to do business with the person who “wrote the book.”

How Is Instagram Becoming More Usable for Your Brand and Your Audience?

Simply Measured

Instagram has released many features in the past year, all of which are primarily designed to increase usability for both brands and typical users. Sick of weeding through all that junk to get to the actual comments from actual followers who care about your brand, product, and/or content?

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity SMM

For example, if you want to show off a few different photos of a brand new product on Twitter, you can use the gallery card to display shots from several angles. While Twitter cards have been adopted by some major brands, they are still not used by everyone. Guest post by Logan Strain.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Featured Implementation Industry Insider

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Instagram Launches Instagram Stories: What They Are, How They Work and How Brands Can Use Them

Buffer Social

Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favorite popular accounts.

How Brands Are Using Instagram Stories to Impact the Buyer’s Journey

Simply Measured

Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with. With over twice the number of MAUs as Snapchat , Instagram Stories has become a new playground for brands on social media. Is your brand thinking about Instagram Stories?

Three Ways to Get the Most From Your Brand’s Blog

SocialFish

When it comes down to traffic value, social media has to be one of my top recommendations for people who are trying to build their blog’s brand. Social media has adapted to integrate seamlessly with blogs, providing RSS feeds, networks and other wondrous apps.

How to Use Snapchat for Lobbying and Public Affairs

SocialFish

Snapchat has recently worked to rehab its more frivolous reputation and has seen brands such as CNN, National Geographic, and the Wall Street Journal establishing presences on the platform. Content Strategy Cool Social Tools Featured Implementation Industry Insider

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Personal) Branding. Building a Brand/Brand Evangelism. Here are how brands can get involved.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A recent update to Instagram’s feed sorting got marketers worried. You probably don’t have hundreds of National Geographic photographers on staff at your company, but with a little diligence, you too can create a beautiful visual story of your brand.

7 Creative Ways to Visually Brand Your Business on Social Media

Rebekah Radice

More than likely, it’s the vibrant, eye-catching images that filter through your social feeds. They clutter up your feed and leave you shaking your head. If you’ve ever wondered what the secret is to creating visuals that promote a positive brand image, read on.

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Engaging Brand Podcast 412 - Connecting You to Your Customers

Engaging Brand

Welcome to the latest and free The Engaging Brand podcast covering social media , business ideas and brand marketing tips but before we start. The listener of the week and winning an Engaging Brand goodie bag, is Jane Stretton who shared the show notes on Twitter.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Part 2 hasn’t been posted as of the compilation of this report, but you should know that SEO is about a strong brand, that you must perform research, real value produces great results, and you must understand where to circulate the message to get the best results. Branding.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

Big brands counter this bias by fielding many, many groups. Qualitative research can give us insights to feed the future. Amanda Kaiser serves the professional association community, grew up on brand strategy, and is a qualitative researcher.