Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 111

Examples Brands Facebook Retail 111

Ignite Social Media

FEBRUARY 6, 2019

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers.

Social Media 128

Social Media Brands UGC Sports 128

Keyhole.co

MARCH 24, 2024

In short, the feed is vibrant and builds aspiration in the audience. The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. While the approach was simple, it paid off, gaining Airbnb 5.6

Communities 59

Communities Social Media Strategy UGC 59

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

JANUARY 29, 2019

Between CES and NRF, we’re seeing innovative applications of technology that make brands stand out from the competition. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. And how do you quickly match UGC with the corresponding text reviews?

UGC 60

UGC Features Curation Influencer 60

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 1 Madewell. madewell / 1.2

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Run UGC-oriented campaigns. Share UGC regularly.

UGC 89

UGC Brands Content How To 89

Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106

Campaign Brands Press Release UGC 106

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . UGC is a great way to humanize your brand. Spotify’s Data Storytelling.

Campaign 91

Campaign Social Media Brands Apparel 91

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Finding it hard to compete with social algorithm changes using hashtags?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Reshare user-generated content (UGC). Most brands today understand the importance of Influencer Marketing. In-feed ads.

Engagement 52

Engagement UGC Brands CPM 52

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 140

Curation Data Content UGC 140

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. What Are The Benefits of Instagram Checkout for Brands? .

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . For brands, understanding Instagram’s ecommerce features are crucial to succeeding on the app. What Are The Benefits of Instagram Checkout for Brands? .

Features 52

Features Brands UGC Loyalty 52

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

AUGUST 30, 2019

Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand!

Geotagging 109

Geotagging Instagram Real Estate Brands 109

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

JUNE 26, 2017

Looking through your social feed (pick any) we all pause when we get to our favorite brand. What is it about them that makes the brand stand out among the others? Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. It’s that connection that draws me to the brand.

Class 108

Class Social Media Brands UGC 108

Ignite Social Media

NOVEMBER 13, 2018

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. So, where are users engaging instead?

Trends 143

Trends Social Media UGC Authentication 143

Hootsuite

NOVEMBER 28, 2022

Brand advocates help you connect with potential customers and cut through the noise online. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

Social Media 122

Social Media UGC How To HootSuite 122

Later

OCTOBER 1, 2019

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. Recently, brands and businesses have been put under the spotlight for incorrectly reposting UGC to Instagram. .

UGC 90

UGC Instagram Content How To 90

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brands 108

Brands Hashtag Trends Fashion 108

Pixlee

JUNE 23, 2020

Tracking posted content, checking branded hashtags, and displaying all your great social media content can be tedious and time-consuming when you’re juggling multiple profiles. A social hub is a digital collection of all the social content affiliated with your brand that you can host on your website. That’s where a social hub can help.

Brands 77

Brands Aggregator Curation UGC 77

Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. UGC is perfect for ads.

UGC 82

UGC Content Strategy How To 82

Social Media Strategies Summit

OCTOBER 3, 2019

That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. It’s still early days for this social platform, but brands should be paying attention. How TikTok is Different. The app’s parent company.

Brands 114

Brands Meme Hashtag Campaign 114

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

agora pulse

FEBRUARY 13, 2020

But with so many good stories out there, you need to make sure your brand’s Instagram Stories outshine the competition’s. Stories only exist in the Instagram feed for 24 hours, then they disappear. Mention shoppable products and broadcast product reminders for e-commerce brands . Share UGC to Stories .

Instagram 125

Instagram UGC Chemicals Fashion 125

Ignite Social Media

SEPTEMBER 18, 2018

This tool provides brands with an opportunity to gather valuable feedback from followers and also engage with them in new ways. While this sticker has been around for some time, we are constantly seeing brands innovate to find creative ways to incorporate this tool into their content. Share Feed Posts to Stories.

Instagram 139

Instagram Tools UGC Feed 139

Pixlee

APRIL 8, 2019

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. Brands Who are Winning with Pet Lovers.

Hotels 72

Hotels UGC Brands Travel 72

Hootsuite

JULY 6, 2022

Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. A direct line to your consumers allows you to turn followers into brand advocates.

Instagram 117

Instagram HootSuite UGC Influencer 117

Later

FEBRUARY 15, 2021

Instagram Shoppable posts are a huge opportunity for any brand or business looking to sell products online. With Instagram Shoppable posts, businesses can tag products (listed in their Instagram Shop catalog) directly in feed posts, Instagram Stories , IGTV videos , Reels , Guides , and Live broadcasts. for shipments of $8.00

Instagram 90

Instagram UGC How To Curation 90

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 141

Examples Campaign Tips UGC 141

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Engagement 110

Engagement UGC Facebook HootSuite 110

agora pulse

JULY 11, 2017

Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. My personal favorite way to use Instagram Stories is to expand reach, building brand awareness in the process, and in this post, I’ll show strategies you can use to do just this. Encourage Users to Create UGC.

Instagram 151

Instagram UGC How To Hashtag 151