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How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. Brands Who are Winning with Pet Lovers.

Hotels 72
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The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. Giveaways and social media contests are also great ways to promote your brand while maintaining a positive attitude online.

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9 effective customer retention strategies that work in 2021

Sprout Social

And of course, promoting these materials and how-tos is central to the brand’s social media strategy. For example, brands should make a conscious effort to share shout-outs and compliments from their customers. Many brands on Instagram make UGC a cornerstone of their content strategy, particularly via Instagram Stories.

Strategy 123
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From awareness to acquisition: Creating a content funnel that converts

Sprout Social

In order to reach the finish line, we have to guide our audiences from being unacquainted with our brand to awareness, and from awareness to consideration. Your audience can’t consider your brand and convert if they aren’t aware of it. In addition to showcasing your brand’s personality, consider focusing on: User-generated content.

Content 142
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Instagram shopping: how to set up a store that attracts more customers

Sprout Social

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Why Instagram shopping should be a top priority for ecommerce brands. But if you’re like most brands, the platform serves you best as an extension of your existing storefront. But times have changed.

Instagram 128
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How to Become a LinkedIn Top Voice or Community Top Voice

Buffer Social

” In a nutshell: LinkedIn’s Top Voice and Community Top Voice badges are well worth having if you’re serious about building a personal brand and cementing yourself as a thought leader in your industry.   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

LinkedIn 116
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What to Look for in an Instagram Posting App

agora pulse

The tool should link with Instagram in ways that are security-minded and abide by Instagram’s policies. Another feature that is important to me is a profile view, meaning I want to see how all the posts will look visually in my feed. Sharing UGC. Some businesses thrive by posting UGC (user-generated content).

Instagram 113