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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Connect with Them Where They Are.

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Listening Tools

Proactive Report

Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Do the searches in Google BlogSearch, Twitter, Yahoo News, and other social websites like Technorati, digg.com, StumbleUpon and Delicious. Follow me on Twitter. Here is a video on how to set it up.

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

It lets people know what they can expect from following your brand and massively helps to increase signups compared to a normal landing page. Master the news feed algorithm. Twitter Twitter founders recently revealed that their site has over 110,000,000 accounts and the site is growing by hundreds of thousands of users per day.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

For me, it’s just asking, via email, Twitter, or Facebook. That means making comments on my blog posts, interacting with me on FriendFeed or Google Buzz, and sending me notices on Twitter. They can use any channel they would like – email, Facebook, Twitter, etc. The easiest way is interacting with me in my data flow.